Google Releases December 2022 Helpful Content Update

On December 5th Google started the rollout of another helpful content update across search results. In a Twitter announcement, Google elaborates that the feature will become visible from the release date and will take approximately two weeks to complete. It expects to improve the classifier and work globally across content in all languages. The update will boost Google’s Helpful Content System, which was released last August, designed to reward web pages tailored to people’s preferences rather than for search engines. The system augments content that adds unique value in searches rather than the generic information displayed by publishers. This update expands the system to all languages and may include new signals or adjustments to existing signals. More information about this reveal is available on Google’s help page.