Frequently Asked Questions​

The PPO plans and all the efforts within are intended to increase the impressions, Click Through Rates, SEO ranking, and organic traffic to the product pages on your eCommerce website. However, we cannot guarantee any increase in sales from these pages. Generally speaking an increase in visitor count to any of the product pages is known to improve the order placements (sales).

The SEO experts in Rainmaker will use Google Analytics and Google Search Console connected to your website to measure and monitor the organic traffic and overall performance of the product pages on your eCommerce store. Thus, our SEO specialists will need constant and uninterrupted access to these tools at all times to analyze the effectiveness of our strategies and efforts.

No, you won’t. We can assure you that all the traffic to the product pages will be legitimate. Furthermore, it is possible to differentiate between genuine organic traffic and bot traffic in Google Analytics. Thus, any improvement in organic traffic to the product pages in our monthly reports will only include genuine organic traffic. Our experts can show a clear distinction between real organic traffic and bot traffic to the pages.

Content optimization is the process by which the content experts in Rainmaker will modify or optimize the existing content on the product pages of your eCommerce website. This may include faqs, product description, headings, reviews, or any other secondary content on the page that we think needs improvement, and doing so can greatly increase the SEO strength of the concerned product page.

Content creation is the process by which the content experts in Rainmaker will add extra content on top of the existing content on the product pages of your eCommerce website. This may include new content to the faqs, product description, new headings, more reviews, or adding secondary content anywhere else on the page since doing so will elevate the SEO strength of the concerned product page.

Our SEO experts will utilize Google Search Console, Google Analytics, and other tools to determine the target keyword, LSI keywords, and related keywords for any of the product pages in your eCommerce website. The Content writer will then evaluate and select a set of keywords and integrate them logically, without any overstuffing the keywords, into different sections on the page.

Besides the above-mentioned SEO process to identify and research appropriate keywords for a page, our content team is also assisted by various Artificial Intelligence tools. The AI tools will also suggest various relevant keywords and phrases for the product page. Our team will select the most relevant and sensible keywords and distribute the same logically into different sections on the product page.

When it comes to SEO optimization, we don’t just stick to researching appropriate keywords for a product page. Our SEO experts go above and beyond to incorporate other tactics, such as URL optimization, checking the internal linking on the page, checking backlinks on the page, improving the meta description for search engines, adding image alt attributes, optimizing the H1, and H2 headings, and much more.

Yes, the eCommerce product page optimization program works for all business types in every industry vertical. You could be running a Food and Beverage website, an automobile website, a real estate, or for that matter a Fashion website, the ePPO program will work to deliver dramatic results for your website. The content and SEO effort we take is also personalized to suit the nature of your business.

Yes, the eCommerce product page optimization program uses innovative and impactful methodologies that work wonders on every eCommerce website, irrespective of the business type or business size. You could be running a Business to Business (B2B) website or a Business to Consumer (B2C) website, the eCommerce product page optimization program will work for the product pages on any website no matter what.

Most generic content and SEO optimization plans from other companies will take forever to deliver results. In some instances, you’ll barely see any progress. However, eCommerce product page optimization (ePPO) isn’t anything like that. Our unique, innovative, and out-of-the-box methodologies are so impactful, that businesses will start to see a difference in the SEO ranking and organic traffic within four weeks.

Yes, we do. Every time we take up ePPO for any of the product pages on your eCommerce website, we’ll establish the most effective target keyword. Once done, we’ll list down all the top competitors on Google and the content framework on these product pages. The insight from this approach helps us to deliver better results for your product pages and outrank those competitor pages.

Yes, they do. Generally, we will cover pretty much every element that can influence the SEO ranking and organic traffic to a product page. If the CTA is textual then it can possibly contribute to the page’s SEO juice, therefore we’d recommend evaluating the CTA and where possible incorporating high volume and relevant keywords to improve the quality of the CTA and the SEO strength of the page.

Yes, we can do this as well. Quality backlinks to the product pages on your eCommerce website from other websites with high domain authority can certainly elevate the worth and value of your product page on search engines. Plus, a lot of these links would be do-follow links that will help to pass the link juice to the next website. Plus, you’ll get referral traffic from the source website.

Yes, we can. Seeing as Google is going mobile-first, mobile-friendliness is just as important as content and other SEO improvements to increase the eCommerce product page’s ranking on search engines. You want the page to be responsive or you may create a dedicated mobile compatible page that gives visitors the best user experience mobile and helps the page rank higher on Google.

Yes, we do. As part of the eCommerce product page optimization, our content writing team will analyze the product carefully, its specifications, and your business. This helps us to adjust the tone and language of the content to exactly match that on your website, for your target audience. Our content writers will only add content that is most useful to the product page.

Yes. The eCommerce product page optimization program gives its clients full liberty to reach out to us with suggestions and improvements. After the content writers submit the changed content in a Google doc for a product page to you for review, you may add your feedback and inputs, and we take that into account to make more changes to the content.

Yes, you may do that. Our content writing team will do the necessary research to understand the specific product, but beyond that, if you wish to share any specific instructions about the product page and anything else you wish to incorporate or avoid on the page, then you are more than welcome to send it to us before we start reworking the product page content.

Yes, our content team will do a full-fledged content optimization + creation work on the content that is there on the product page. This will include proofreading the content manually and through the use of content tools, to polish and refine the content. We won’t submit inferior content for any of your product pages, with grammatical mistakes and other issues. Our team will double-check everything beforehand.

One of our SEO experts will get in touch with you to select and finalize the product pages to initiate the eCommerce product page optimization program for your online store. The expert will determine the correct product page, collect feedback, discuss page metrics, content issues, and everything else to figure out the next steps. Once reviewed, we’ll get back to you and start the process from a specific date.