Nicetravel, a leading travel company in Iceland, contacted Rainmaker.UNO to improve the online performance of their day tours from the Reykjavik service page. Despite being a prominent player in the industry, their page was struggling to attract organic traffic and generate leads, ranking 21st in search engine results.
The Rainmaker.UNO team worked closely with Nicetravel to understand their business goals and objectives. Our team of experts developed a customized SEO strategy that addressed their specific needs and challenges. Through regular communication and progress updates, we ensured that Nicetravel was informed and involved throughout the entire process.
Our targeted approach focused on technical optimization, content refinement, and link building to enhance the page’s online presence.
Initial Challenges
- Saturated market and tight competition
- Low search engine ranking (21st position)
- Limited visibility and organic traffic
- Minimal user engagement
- Insufficient leads generated from the service page
Our Solution
Our team worked to improve their website’s online visibility and user experience. We focused on four key areas:
Content Optimization
Our team conducted thorough keyword research to identify the most relevant and frequently searched terms related to their services. We then rewrote and refined their service page content to include these targeted keywords, making it more search engine-friendly. Additionally, we made the content more engaging, clear, and concise to improve user experience, thereby catering to different user preferences. By doing so, we ensured that their content reflected their services and resonated with their target audience, increasing the chances of ranking higher in search engine results.
Link Building
Our team identified reputable websites and blogs related to their industry and created high-quality, informative, and engaging content that these sites would want to link to. We then reached out to these sites and requested links to their content, focusing on getting links from a variety of sources, including blogs, news sites, and resource pages. By building high-quality links, we could increase their website’s authority and visibility in search engine results, making it more likely to be seen by their target audience.
Technical SEO
Our team conducted a thorough website audit to identify technical issues that could be hindering their search engine rankings. We then improved the website loading speed by optimizing images, minifying code, and leveraging browser caching. We also ensured their website was responsive and provided a good user experience on mobile devices, as this is now a key ranking factor. Furthermore, we created and submitted a sitemap to help search engines understand their website’s structure, making it easier for them to crawl and index their pages.
User Engagement
To increase user engagement, our team developed a content strategy that resonated with their target audience, creating content that was informative, engaging, and relevant to their needs. We also improved internal linking to help users find related content and increase time spent on the site. Additionally, we added clear and prominent call-to-actions to encourage users to take desired actions, such as filling out a contact form or making a purchase. By regularly analyzing website analytics, we were able to understand user behavior and make data-driven decisions to improve engagement and conversion rates.
Results
- Improved search engine ranking from 21st to 2nd in just six weeks
- 8x increase in month-on-month organic traffic over a period of two months
- Decreased bounce rate and increased average time spent on the site
- Significant boost in leads generated from the service page
Conclusion
Rainmaker. UNO’s targeted SEO strategy successfully transformed Nicetravel’s day tours from the Reykjavik service page into a top-performing page, driving substantial increases in organic traffic and leads. By focusing on content optimization, link building, technical SEO, and user engagement, we achieved remarkable results that will continue to benefit Nicetravel’s online presence and business growth.
