An eCommerce product page optimization agency is dedicated to finding ways to grow your business. They use functional SEO strategies to expand your brand presence. You get access to exclusive targeted eCommerce services that include extensive analysis, website redesign, quality checks, and constant testing to enhance and maintain website capabilities.
We integrate fundamental hygiene factors that help us optimize your eCommerce product page. We present effective and accurate product photographs, add attractive CTAs, create links from your images to your variants, display adequate pricing and product details, and above all, include inspirational, authentic content that holds the customers’ attention.
First and foremost, your site should have a unique theme and design. The website should be responsive and fast loading with high-quality images and videos. Searching and product filtering need to be user-friendly. The product description should be clear and concise. The page should have a detailed FAQ section that answers any customer queries.
The most critical is the page that gives the product details, followed by the product listing page. Your home page is the next important factor that attracts a prospect. The shopping cart and checkout pages take up the next slot as easy shopping prompts customers to return. Customer feedback pages are equally crucial for your website.
We optimize product listing with SEO in mind. We first conduct keyword research and finalize one. We optimize the product title to fit your product niche. We also optimize the product description and key feature content. Finally, we also ensure that the images are the right fit and size for your website without slowing it down.
Product content optimization is key in getting your customers to take notice of your website and product page. We first collect insights into product performance by analyzing the current optimization reports. We refresh your data to get your content on-trend. We also deploy a strategy based on the unique ways consumers search for information.
The first thing to remember is to give the visitor a great user experience through optimized load speed and alluring design. Create engaging content that has the visitors riveted. Make sure to create optimized blog content. Post blogs at regular intervals and promote them on social media. Build a sidebar that promotes related blogs on your website.
The rookie mistake in product listing optimization is to use the wrong product images corresponding to the listing. If the product title is too long, users lose interest fast. If the listing does not contain all the critical features of your product and is not attractive to the visitor, your efforts are bound to go to waste.
You should be up-to-date with the current happening topics relevant to your industry. You need to stay current with trends. You should have a good understanding of your audience segment and cater to their needs. Publishing authentic content often, sharpening your content skills, quoting examples, finding a unique voice, etc., are other tricks you can employ.
Make sure that your home page design is current. Refresh your content regularly and remove outdated offers. Give your readers something to latch on to. Add an attractive Call-to-Action button. Make sure that your ‘Contact Us’ segment is prominent and clear. Integrate some images, videos, or both to add an element of visual interest.
Any successful website will have its own persona. We find yours. We make sure to fix all your 404s and continue testing to avoid site crashes or glitches. We also ensure that the website has enough white space. We build navigation to guide users and make sure to integrate social media share and follow buttons to all relevant pages.
eCommerce Conversion Rate Optimization (CRO) involves creating ideas for various incremental improvements to enhance your eCommerce conversion rate. It also involves an improved user experience (UX). The process slowly increases the percentage of conversions from a website or mobile app. The techniques are then validated through A/B and multivariate testing.
We use CRO tools to collect information about your website and its users to help you understand how patrons perceive your site. Tools like Google Analytics, Adobe Analytics, Heap, Hotjar, Crazy Egg, etc., help us know why your leads are not converting. We then identify and test potential changes that increase conversion rates.
SEO hygiene refers to when we proactively check, test, and audit the website performance for potential glitches. It will help to maintain the website’s capacity and keep it running smoothly. Having clean code, responsive design, quality of content, SEO Q/A, robust website architecture, etc., are some elements you can maintain for SEO hygiene.
The blogs you create should have original, well-researched content relevant to your industry. You should make a unique template and describe your product in detail without boring the readers. Integrate PayPal so readers can buy with a click. Use Google AdSense and other tools to promote your posts on social media.
