Emotions are often the ignored criteria while planning content marketing. Marketers forget that beyond the screens there is a breathing human who reads their content and connects to it. Many established brands have executed successful marketing and advertising campaigns by adding “human touch” or “emotional appeal” to their content. Tap into the emotions of your target audience by producing powerful content. This helps your customers to relate to your posts and understand your brand mission/values. A study connected by the Harvard Business Review points that most emotions behind viral content are admiration, amusement and interest. Negative emotions also significantly contribute towards the same, but they are not preferred as they naturally create a negative perception about your brand.
Emotional Factor is Crucial for Content Optimization
January 7, 2022