Facebook by Meta Introduces Novel Ways to Monetize Content

Meta brings out new ways for consumers to make money and get quick payouts. It has an update that lets the creators get paid faster. The company has also lowered the expected criteria for the first payment from $100 to $25. They have enabled digital gifts called Stars on Reels and other public events for select creators. These stars prompt viewers to purchase them through the platform, which translates as revenue to the creator. This month, the platform is running campaigns to help drive awareness about this digital gifting system and, thereby, more Star purchases. The Star Party Bonus, which ran from 12/7 – 12/21, gave bonus stars to creators to reach set goals. The Stars Sale, going on between 12/14 and 1/4, spans Reels, Live, and On Demand, where users can buy limited-time seasonal and virtual gifts until the New Year.