Google Introduces Continuous Desktop Scrolling to the Users in the United States

Google is making continuous scrolling on desktop feature accessible to its users in the United States. Searchers can now scroll continuously through multiple desktop search results pages at once. Google announced that the SERPs will now display up to six pages of URLs before it asks users to click on the “more results” or “see more” options. The rollout is user-friendly and fast, giving more results with fewer clicks and lesser scrolling efforts. Google generally updates the first page of search results with ads, featured snippets, and such features. The new update is thus beneficial to regular web pages as it increases the likelihood of their content getting more visibility to the researchers before it hits a snag. Google also mentioned that continuous scrolling does not impact the position reporting function in Google Search Console.