Google has brought out new tools for the robust performance of Google Search Ads with the help of AI. The first tool automatically creates ad assets using Google’s AI. This feature helps Google to connect the ads to the right searchers by creating additional headlines and descriptions. It allows responsive search ads to showcase ingenious asset combinations, including new assets made on unique contexts like landing pages. The feature is currently available in open beta in English. Users are already witnessing a 2% increase in conversions. The second tool is the new customer acquisition goal for Search campaigns, launched globally with “Value New Customer” and “New Customers Only” modes. It enables users to easily create a consistent pipeline of new customers through Smart Bidding and first-party data.
Google Kicks Off AI-powered Search Ads for Upgraded Performance
February 28, 2023