Google MUM Will Boost the Keyword Ranking Success

The new year of 2022 brings in various changes in SEO, organic traffic, and keyword ranking tied up to prominent search engines like Google. These technological advances are a boon to organizations that keep up with the latest SEO practices. Google’s latest MUM or Multitask Unified Model is an AI-based algorithm designed to modernize the searching process for the audience. MUM sieves through the complex questions to give individuals what they need at their first search attempt. For content advertisers, MUM will increase the chances of your content being chosen as the number one search result. You also need to focus on different factors like including content ranging from audios (podcasts) to videos (How-to videos), page loading speed, and securing feature snippets. Read up more on the MUM algorithm to optimize your content marketing strategy.