Google News Helps Increase Brand Visibility

eCommerce businesses and other large enterprises are utilizing the power of Google News to increase brand visibility on this search engine. Google news reaches a wider section of the audience and it is particularly designed to show the most recent news from reliable and reputable sources. Google news is the ideal way to share any trendy blog, post or announcement to share with your potential customers. However, like any content marketing strategy, you should ensure that your content is efficiently optimized for Google News. Some ways to be ranked higher on Google News is to use location-specific keywords, avoid phrases like “breaking news” and “latest news,” create a separate news section in your site, quote your sources, including statistical data, and write a bold heading title for your article.