Google’s December 2022 Link Spam Update to Neutralize Unnatural Links

Google released the new link spam update for its spam detection system on 14th December 2022. The update is said to create a widespread impact and may take up to two weeks to roll out completely. Google has upgraded its system to detect purchased links and domains used to pass links to other sites. The December 2022 link spam update, coupled with Google’s AI-based spam-prevention system, SpamBrain, will nullify unnatural links that artificially manipulate Search ranking. The system does not just detect spam; it can now isolate the sites passing the outgoing links and those buying them. Google cautions its users that the ranking may change for websites in all languages based on the results from the new update. The update’s impact will squarely depend on the authenticity of the links to your sites.