Importance of Word Count in Building SEO Strategies

As content writers are aware, word count is a crucial contributing factor in determining the quality of written content. However, most of them are also misled into believing that search engines like Google do the same. People assume that along with targeted high-density keywords, word count also aids in increasing the SEO rank of your site. Google has cleared up this confusion by clearly stating that word count was never considered as an SEO ranking factor. Therefore, more words don’t exactly mean it is efficient for your site. As a general rule, a word count of 1000 to 2000 is appropriate as it seemed to rank higher. Above all, remember to focus on the quality of your writing. If your content piece has relevant and unique information it will definitely rank higher in search result pages.