For years, newsletter Advertising has been the backbone of marketing and advertising strategies. Even though it is a traditional form of marketing, its importance in the digital marketing world is steadily increasing. There is a lot of misleading information and a lack of awareness surrounding topics related to newsletter marketing. It is one of the reasons why marketers switch to modern platforms to execute their campaigns. A recent digital marketing news report has shown that brands use sponsorships from other companies to expand their audience reach for newsletter advertising. The sponsorships are coordinated between the advertiser and publisher. Also, the design for each newsletter campaign can be customized according to the publisher’s preferences.
Marketers are Boosting Newsletter Advertising Reach With Brand Sponsorships
March 21, 2022