Microsoft Advertising Releases New Local Search Ads and Updates for Bing

The new ad experience from Bing, local search ads, was released recently to enhance search prominence and beat competition in the local area. Designed to display on local results entity on Bing’s search engine results page and Bings Maps on PC, it will give brands more visibility and details in local search results. Users must set up location extensions and have a Microsoft Advertising account to create a local search ad. Microsoft is also rolling out multiple updates to aid advertisers. The code-free custom conversion setup wizard tool helps track conversions without updating code. Users can also set up tracking conversion by event by enabling Microsoft Clarity insights inside the UET tag. An option within UET lets users delete unused tags. Updates to custom combinations allow creating a combined audience list for select audience types.