Google has rolled out target frequency for YouTube campaigns. The new feature allows advertisers to control how often an ad plays on YouTube. This feature, earlier available only while running connected TV campaigns in Google Display and Video 360, is now globally open for all users running YouTube campaigns. The target frequency capability helps advertisers reach their goals without overloading viewers with too many ads. They can display the ads at a higher frequency without disrupting the ROI. Advertisers can optimize ads for a more precise reach and frequency without upsetting the user experience. The option to select the preferred target frequency offers advertisers a chance to pick a frequency of up to four ads per week. The system then optimizes to provide maximum unique reach at the desired frequency.
New Ad Frequency Targeting for YouTube Campaigns From Google
November 11, 2022