New Features on Google Analytics for Enhanced Reporting Experience

Google Analytics debuted new features that help users manage large data sets. The rollout offers a better reporting experience, advanced data quality identification, and upgraded sampling controls. The updates help users identify and sort data quality issues as the data quality icon appears at the individual card level. Users can create better reports supported by the “(other)” row message. All properties have a one-click option to construct the same report in Explore to increase granular data for improved accuracy in reporting. The features also support access for Google Analytics 360 properties to new sampling control, expanded data sets, high-priority flagging, and further sampling controls to facilitate precision and speed adjustments to generate accurate insights and better reporting.