Twitter debuted a new ad unit called Search Keywords Ads to all its advertisers. The tool is similar to promoted tweets that appear on Twitter timelines but with the added advantage of appearing in search results. It allows Twitter patrons to promote their sponsored tweets on search results. It will subsequently help give the tweets reach a broader audience. The new feature allows advertisers to pay for their tweets to rank in searches for particular keywords. An increased user presence through such ads will ultimately drive much-needed revenue for Twitter. Users who search for keywords will automatically be exposed to sponsored tweets. The tweets reach more people with a specific search intent. Once advertisers pay for the feature, they can find Search Keywords Ads as a new campaign objective within the Twitter Ads interface.
Search Keywords Ads by Twitter Aids Sponsored Tweets
January 25, 2023