Social Media Influencers Dominate Marketing Campaigns

Social media platforms proved to be a robust tool for not just marketing and advertising but also for spreading awareness in the pandemic world. Last two years have seen a whopping increase in the number of people who started using social media or monetized their existing social media platform as a primary source of income. Brands have realized that by collaborating with either micro or popular social media influencers can drastically increase their sales. Customers want honest opinions and reviews of products and they are much more likely to believe a fellow customer than a large corporates. These influencers charge your brands per post on their feed. Endorsements by social media influencers and even celebrities as brand ambassadors facilitates higher engagement rates and boosted organic social media growth.