The Cookieless Future is an Upcoming Doom for Marketeers

Google has officially detailed the phaseout of third-party cookies to the year 2023, giving more time to marketeers to figure out alternative tracking strategies. The next 12 months are critically important for the marketing industries. Advertisers, publishers, ad tech providers, and marketing executives figure out innovative and ground-breaking techniques to enable them to track consumer data and targeted ads. Nevertheless, the transition to a cookieless future is a strenuous and complicated process. It will gradually crystallize and increment. The fact still remains that whether you like it or not, the cookieless future is near and marketeers need to get out of their comfort zone to test out other alternatives. Companies need to start investing in research and technology to strengthen their marketing department.