The EAT Principle Will Dictate 2022 SEO Trend

EAT principle is the Google contemporary marketing trend to improve SEO rank of companies. For beginners, who are unaware of this trend, EAT which stands for Expertise, Authoritativeness, and Trustworthiness is a principle introduced by Google. This prominent search engine giant uses this principle to refine their continuously evolving algorithm. Marketers need to ensure that they develop content based on the preferences of their target audience and user demographics. The latter significantly helps in determining the type of content your target audience will most likely consume. Content that includes links, relevant sources and delivered in a straightforward manner to the reader will always have a higher SEO rank. Big players and startups have started strictly following Google’s EAT principle to stay competitive in the industry.