TikTok Introduces New Tool to Give Helpful Audience Insights

TikTok reveals a new tool that gives businesses helpful insight into audience behavior. The rollout offers users a deeper understanding of customers, which can help them plan paid and organic content strategies. The tool is set up in TikTok Ads Manager and targets advertisers. The upside is the users would not need to pay for advertising to use the tool. It provides data from all TikTok users to guide paid organic content plans. Advertisers can explore their interests, demographics, behaviors, and other parameters and devise strategies to reach them easily. The tool can list the top ten hashtags the audiences engage with most. Appending the hashtags to their videos would quickly boost their viewership and engagement. Users get a finer idea of the audience niche and can set filters to screen information as deemed necessary.