Site migration can be a tricky and tedious task, primarily if your site performs well for specific keywords. Google has confirmed that changes in the structure of URLs will significantly affect your site’s SEO performance. This is because Google needs time to comprehend your website’s new URL structure. The search engine generally stores the index on a per-page basis, making it difficult for Google when developers alternate the page URL. Regardless of whether you are making minor changes like adding a slash at the end of the URL or significant changes like changing the entire structure, any changes made will be considered site moves. John Muller advises you to meticulously research your options before changing the URL structure and implement 301-redirect from your old URLs to your new URLs. It makes it simpler for Google to find your web pages.
URL Structure Changes Affects SEO
March 30, 2022