U.S. Staffing Company Hits Google First Page Rankings in 90 Days

In the highly competitive US recruitment market, Rainmaker. UNO’s strategic SEO approach helped secure multiple first-page rankings for the client, resulting in 15% MoM growth in traffic

The Client

An Award-Winning Staffing company, recognized as one of the Top RPO Companies in 2020, by Manage HR, and also the Fastest Growing Staffing Firms in the U.S. as per Staffing Industry Analysts. They are leaders in high-volume staffing and boast of an impressive clientele with close to two decades of experience in the US staffing market.

The Problem

In spite of its strong market recognition, our client’s website was far from optimized for search engines. The company homepage showed up somewhere on the third page for a couple of their targeted keywords, which adversely affected their website traffic. With time they noticed a consistent drop in their organic traffic which directly impacted their business.

The Solution

We started with a thorough audit of the website and a detailed keyword analysis. A content audit across the website was followed by a keyword gap analysis, identifying several high potential keywords that the website was earlier missing. The technical audit revealed several scopes of improvements. While Rainmaker’s experienced team of SEOs worked on fixing the technical issues, our content team did a thorough job of updating existing content as well as creating new content, optimized for potential high-volume search terms. We reviewed and improved upon the internal linking structure to improve user experience as well as improve SEO. While being a national brand our client wanted a stronger presence in certain cities. While location pages typically tend to have duplicate content, our SEO team worked on a strategy to create rich, informative content and along with suitable use of local business schema, the website saw a steady improvement in traffic to the location pages too.
SEO is a continuous process and needs consistent effort. The client saw tangible improvements in ranking and traffic in a short-term engagement with Rainmaker and decided to transition into a long-term engagement. We are equally excited to keep improving the website’s traffic and generating more business for our client.

The Results

  • The home page ranked on the first page on Google search for our client in under 90 days. It moved up all the way from its obscure position on the third page.
  • Page 2 ranked #5 (1st page) for the target keyword – moving up from its earlier third-page position at #22 – Rank 5, a 77% improvement in less than 60 days
  • Page 3 moved up all the way from the 8th page (Rank 44) in the SERPs to #17 (2nd page) for the defined keyword in less than 30 days
  • We not only improved rankings but we also ensured that the bounce rate and average time spent on the site also increased
  • Overall, the client saw an average increase of 15% Month-On-Month traffic over a period of 3 months