There are numerous ways to drive organic traffic, like social media, paid advertising, and email campaigns. Still, SEO stands out as the most dependable, least expensive, and most organic way to do so.
If you want to increase organic traffic on your website, refer to the best SEO strategies mentioned above to grow your eCommerce business.
This blog will help you effectively plan your SEO campaign for an incredible sales increase and see the difference in your sales.
Launching a new website is a significant milestone, but it can be frustrating when it doesn’t get enough traffic.
If that sounds like you, it’s time to focus on boosting organic traffic.
Unlike paid traffic, where every click costs you money, organic traffic comes by creating credible content for search engines like Google.
That’s where search engine optimization tactics can help attract more visitors to your website without ad buys.
SEO includes optimizing a website, including its content, technical aspects, and link structure so that the page visibility and ranking at search engines increase, making it easier for users to find and engage with your content.
Although gaining organic traffic is free, it still needs effort.
Confused about where to start?
Here are the top expert SEO tips for improving your site’s search engine ranking and driving organic traffic from target customers.
1. Keyword Research
Keyword research can help you find relevant terms that match user search intent and place your website at the top of search results.
Effective keyword research combines search volume, ranking difficulty, and organic clickthrough rate.
Once you have the keywords, optimize your website using them in the meta title, description, headers, and content. This allows search engines to understand your business and match it with relevant inquiries, bringing more targeted visitors to your website.
You can also use SEO online tools, such as Google Keyword Planner, to determine the competitiveness of your target keywords.
2. Create An SEO Friendly Structure
An SEO-friendly website allows search engines to crawl and index your website by providing easy navigation to all relevant information and helps keep visitors engaged.
Here are some ways to create a structured website:
- Structure your site into clear categories and subcategories to support user and search engine navigation.
- Keep your important pages accessible within a few clicks from the homepage.
- Add internal links to connect related products and content for better user satisfaction.
- Add breadcrumbs to allow users to return to previous pages by tracing their way through a website and improving navigation.
Create an XML sitemap and feed it into Google Search Console for a better presence in search and indexing.
3. Implement Technical SEO
Technical SEO is a foundation for effective eCommerce SEO as it ensures the efficient crawling and indexing of search engines on your site. This includes the accurate configuration of the robots.txt file to guide web bots to the relevant parts of a website and keep the irrelevant sections out of reach.
One major element of technical SEO is site speed optimization. The better the loading time, the better the user experience and the higher your search engine rankings. This makes you more visible to people and helps attract more prospects.
Clean and descriptive URLs also help search engines rank your website’s pages properly. HTTPS and SSL further strengthen the security of your eCommerce site and increase its credibility.
4. Use Optimized Product Images
Images play a very key role in on-page SEO for eCommerce sites.
Poor-quality images can become a big downfall you need to avoid, as shoppers prefer clear views of the products they plan to buy.
Hence, ensure all your images are clear and detailed, but keep them under 100KB so they don’t slow down your site’s loading speed.
To further maximize your chances of being indexed by search engines, include keywords that describe a photo in the alt text for that image.
Avoid generic file names, such as “image 1,” but instead use words that are descriptive of the product in question as much as possible.
5. Focus On Link Building
Building backlinks from other websites improves eCommerce SEO.
Each time a quality site links to yours, Google considers your site relevant and authoritative, thus increasing its visibility.
However, getting other websites to link directly to product or category pages can get tricky.
The best way to get high-quality backlinks is to write blog posts to which other sites will link willingly. Additionally, incorporating aged domains into your SEO strategy can be highly beneficial.
To gain quality backlinks, consider contacting your niche-related websites and proposing guest posts, primarily through platforms that allow free guest contributions.
Crafting unique, high-quality content that addresses common questions or provides valuable insights can naturally attract organic links, as this type of content tends to be referenced by other sites.
6. Create High-Quality Content
High-quality content engages your audience, builds brand authority, and improves search ranking.
A well-written content helps sustain readers by boosting credibility and driving more organic traffic to the website.
Here are a few tips for writing compelling content:
- Review sites, forums, and blog spaces like Trustpilot, Reddit, and Quora to identify your target audience’s common interests and struggles.
- Write an interesting, keyword-rich title and optimize your content, including headings, short paragraphs, and bullet and number listings.
- Incorporate primary and secondary keywords throughout your content, and avoid keyword stuffing with tools like Surfer SEO and Frase.
- Add internal and external links to enhance credibility.
- Proofread your content thoroughly for errors.
- Share your post widely and monitor its performance with Google Analytics, making adjustments as needed.
- Create and update content consistently to boost your site’s authority and search engine ranking.
7. Optimize Your URLs
URLs are essential for improving user experience and eCommerce SEO. They tell visitors what your website is about and give search engines a summary of the page’s content.
It is important to keep your URLs short (preferably 60-80 characters) and include relevant keywords.
For example, website.com/shoes/summer-collection/blue-suede-loafers is a good URL as it indicates the product category and the exact item, making it clear to the user and the search engine what page content this URL consists of.
8. Write Engaging Meta Title And Meta Descriptions
Keep meta titles under 60 characters and meta descriptions under 160, including spaces and punctuation, so they’ll fit adequately within search engine results pages on both desktop and mobile.
Here are some tips on writing well-optimized meta titles and descriptions:
- Use proper keywords, but not excessively, as it can make your site look spammy to the search engines.
- Each URL must have a unique meta tag to differentiate it from others.
- To increase click-throughs, include action-based words like “buy,” “price,” or the name of the targeted location in the title.
9. Create A Mobile-Friendly Website
In 2019, Google officially released its “mobile-first indexing” policy and emphasized the importance of mobile optimization for ranking your website on search engines!
Here are some tips to make your website mobile-friendly:
- Make your website fast and responsive across all screen sizes.
- Verify that the site loads smoothly and that the text is readable. You can visit your site on mobile to check that images and videos display correctly.
- Ensure there are no dysfunctional ads.
- Maintain a consistent user experience across all devices so mobile users have the same access and functionality as desktop users.
10. Add Product Reviews
Reviews show what past customers think about your product and reassure future shoppers.
Reviews also help you rank since they include the specific keywords your audience uses. This will help your products appear in search results when shoppers use the same phrases in the future.
Here are some additional tips regarding product reviews:
- Add badges and trust seals to increase the credibility and trustworthiness of the site.
- Share honest customer feedback from sites like Google Reviews and Yelp to foster trust among prospects.
