Elevating Shopping Capabilities is the New Social Media Trend

Since the onset of the pandemic, social media’s value for marketing and advertising has exponentially increased. Brands have noted a significant boost on their return of investment or ROI on their social media expenses. Popular social media platforms like Instagram, Facebook, TikTok, more have come with shopping capabilities that lets customers shop from your official social media account. You can link the products to the content you post. This link will redirect your consumers to your social media platform storefront, where they can shop from a range of products. According to the Q4 2020 data 73.7% of total ad expenses went to main feeds for Instagram and Facebook. This if you sign to heavily invest in social media advertising to maximize your sales opportunities, if you haven’t already.