Instagram Upgrades Streaming Experience for Users

Instagram is on a roll by announcing new features add enhances the app experience for its user. Immediately after announcing the expansion of remixable videos in the app, it also highlighted the new display feature of scheduled live streams on the user’s profile. This tool comes in handy for influencers, celebrities, and much more to create hype or awareness about their upcoming live stream on the platform. Along with mentioning your live stream on the profile, this feature will also provide additional information in the form of a pop-up prompt enabling people to sign-up for a reminder for the stream. It will aid in improving influencer marketing on the platform, which B2B eCommerce brands can utilize to organically advance the success rate of their social media marketing campaigns.