TikTok Introduces a New Brand Safety Center

TikTok continues to evolve its platform to make it a safer place for both the audience and businesses while simultaneously developing advanced ad tools to help brands engage with their target audience. In the latest announcement, the social media platform announced the launch of the Brand Safety Center. It will be a central hub for crucial reference points containing all informational material like brand safety guides and resources. TikTok has taken several steps to make its platform transparent with its users, and the new Brand Safety Center falls under this initiative. One can access articles, insights, partnerships, and TikTok’s transparency updates via links available on the hub. It will also aid businesses in understanding how the social media platform works, staying on top of all the latest updates, and more.