Snapchat has more than 319 million users and counting. The majority chunk of users comprises teenagers and young adults, thus making this social media platform ideal for brands to advertise their products and services. Nonetheless, how effective are these ads for eCommerce businesses? To provide insights into the same, Snapchat hired Kantar to analyze the value of its high impact ad alternatives, including SnapSelect, Takeovers, First Commercial, and National Lenses. Of course, these high-end Snapchat adoptions come with expensive price tags, making them suitable for businesses with an increased budget to spare. The data revealed that brand awareness, message association, and ad awareness were significantly boosted for brands using high-impact adoptions. Furthermore, the performance of this ad remained the same for all brands regardless of whether they were more established or their size.
Snapchat Reveals New Data on the Ad Options
May 15, 2022