Apple’s latest ATT update has created massive shifts in the ad ecosystem. The update is an opt-in that prompts users to choose individual app tracking on iOS devices. It has made significant hurdles for Meta. The quarterly earnings report highlights that this change will dramatically impact the growth outlook. Meta has been busy finding ways to minimize the impact of ATT updates and help advertisers protect the growth of their business. Meta has released several recommendations to decline the effect of the update. According to the latest reports, it was observed that Meta’s efforts have successfully decreased the underreporting of iOS web conversions to approximately 8% from 15% in September last year. While a significant discrepancy still exists, losses have been lowered because of its measures.
Meta Provides Help to Decrease the Impact of Apple’s ATT
May 12, 2022