B2C Marketers Face Content Marketing Issues Due to the Pandemic

Two years plus into the pandemic, the people continue to find ways to adapt their lifestyle according to the changes by the virus. It has affected every aspect of our life. The present statistical results for content marketing aren’t as fruitful to B2C marketers. The previous recorded one of three or 34% of B2C marketers reporting a significantly successful content marketing strategy. However, recent research conducted by MarketingProfs and Content Marketing Institute says that the number has dropped one in four B2 marketers (26%.) The reason behind this drastic drop in the aftermath of intense covid waves. Talent acquisition has become increasingly tedious, disabling B2C business owners to grow content marketing strategies. Furthermore, digital transformation initiatives for eCommerce, sales enablement, etc., have deprioritized the need for an efficient content marketing strategy.