YouTube Adsense Payments Separated from Other Payments

It has come to light that Google has sent emails to all their YouTube publishers stating that their YouTube Adsense payments are separated from other platform Adsense payments. It means that businesses paid through Google Adsense for ads on their YouTube channel, and the website will now receive individual earnings for each. Google is planning to implement this model from March 2022. This announcement has undoubtedly created some tension among the publishers because it means that for them to get paid, the payment threshold has to hit $100. Generally, it is easier to hit the payment threshold sooner as AdSense for Content, AdSense for Search, Adsense for YouTube, etc., were previously combined. Google has acknowledged that the disbursement timing will be disturbed due to this change and requested merchants to adjust with the same.