Cross-channel Conversion Credit Import Update From Google Ads

Google Ads has come up with a cross-channel conversion credit import update to delve deep into the customer buying journey and help users make informed marketing decisions based on the outcomes. The earlier method involved importing non-direct clicks from Google Analytics 4 (GA4) to Google Ads. The data gets imported only if the last click is from Google advertising. But the new model ensures full cross-channel conversion credit into Google Ads irrespective of the source of the last click. It will be able to provide a more accurate conversion value based on the effects of other channels and do away with discrepancies in the values pursued by Google Ads tracking versus GA4 cross-channel credit. Though the new model has a few limitations, it will soon become a preferred option for reporting owing to accuracy.