Bing started off as an ad-free all-in-one platform with over 100 million daily active users. But Microsoft now plans to incorporate ads within the AI-powered Bing chat experience. Microsoft aims to provide an encompassing experience, including search, chat, answers, and content creation with this change. They want to drive more traffic and revenue for publishers through new features and advertising and also a healthy ecosystem through collaborations. Since the current chat answer citations and “learn more” links have borne fruit, proposed features include ads in chat, an expanded hover experience, and rich captions for Star partners. Positive publisher feedback and one-third of users in Bing being new denotes that these changes are bound to increase the future user engagement and ad revenue sharing.
Microsoft Integrates Ads to Bing for Boosting Publisher Revenue
March 30, 2023