Facebook to Introduce New Ad Targeting Options

Facebook has already taken down its detailed targeting options on January 19, 2022. The options were related to culturally or politically polarizing topics. The social media platform has been taking conscious steps to make it a safe interface for its users. Sensitive issues like political affiliations, religion, health, sexual orientation, ethnicity, and race can hurt users’ sentiments. Therefore, the social media giant decided to replace the existing targeting ad options and replace them with an improved version. Facebook has pledged to make its platform and company a secure place that doesn’t tolerate discrimination or abuse. The new ad targeting options of 2022 will significantly make the platform user-friendly, business-friendly, and maintain a specific interface.