Link stickers were introduced on Instagram in October 2021. Link stickers were a replacement feature for the social media’s swipe-up feature. The swipe-up part was only available to accounts that are either verified or have many followers. The new link feature offers more benefits to marketers. Certain brands and companies that have utilized the part recorded high engagement rates. Your viewers can now respond or react to your stores with links. This interaction between the brand and the audience will also directly impact your conversation rate. The link stickers can also be customized to cater to the needs of your business. Undoubtedly, the Link stickers are the upcoming social media advertising feature set to dominate the rest of 2022.
Instagram Makes Link Stickers Available to All Users
May 27, 2022