Google Offers Advice on Handling Duplicate Content

Website owners often face duplicate content issues for their different websites for various locations. The webpages aren’t completely indexed as the same content is present on numerous other websites for different locations. Google Search Console marks them as duplicate content, making it difficult for such pages to perform well. Google’s John Muller advised two methods to handle this problem. The first is to use a single website and build unique landing pages for each location. The benefit of implementing this approach is that you have to optimize SEO for a single website instead of numerous other ones for every area. The second approach is to modify the content. You don’t have to make the content 100% unique for each website, but it should include distinctive elements to indicate your content is duplicated.