Importance of Backlink Profile in SEO

A backlink profile is a collection of backlinks leading to your website, as we are aware that backlinks can come from a myriad of sources, including NGOs, publishers, institutions, etc. Google’s algorithm is wired to rank authentic and trustworthy websites higher than other websites. How does Google figure out if your website is reliable? Well, the backlinks from your website as a trust signal to the search engine. According to Google’s recent algorithm update, it evaluates backlinks to guarantee that the destination site is relevant to the user. Therefore, the stronger backlinks your website earns, the higher the SEO ranking on Google will be. If you’re caught furthering your rank using spam backlinks, you can face a penalty. Numerous backlink tools in the market help you manage your profile to boost your SEO strategies and eliminate unhelpful backlinks.