TikTok, a rebranded social media platform beats Facebook in time spent per user. Does this mean brands will shift their focus from Facebook to TikTok and invest their social media campaign resources to this social media platform? An online app Annie reported that TikTok had a 325% increase in time spent per user. This means more users engage on TikTok than Facebook. Large enterprises and multinational companies spend an exorbitant amount on TikTok influencer collaborations and other marketing campaigns to organically increase their sales. TikTok is one the most widely used social media and the platform consistently introduce various algorithm updates such as allowing users to digitally shop and monetize through ads. Start building TikTok marketing strategies to increase your organic social media engagement rate.
TikTok to Triumph Over Facebook’s User Time
February 21, 2022