In the past couple of months, the world of social media content marketing has witnessed a new trend, and it is utilizing micro-influencers for collaboration. This trend has followed us into the year 2022 and is predicted to grow rapidly in the future. The question that arises is, why choose micro-influencers over famous bloggers and influencers? For starters, influencers with massive follower lists have considerably high price tags that are not affordable by small businesses. Secondly, micro-influencers have more personal and intimate relations with their followers. This results in a high engagement rate. Such types of influencers don’t face the issue of having fake followers on their platforms. This helps in ensuring companies that they are spending time and money marketing to a real or authentic audience.
Micro-influencers to Dominate Social Media
February 18, 2022