Mobile Apps Mandatory for Online Retailers

In this contemporary world, an individual’s life revolves around smartphones. From work, entertainment, relationships to even shopping everything is available at the tip of your fingers. A research study concluded that mobile commerce will double its share in U.S. retail by 2025. It will contribute about 10.4% or more than $728 billion in the future. Mobile Commerce is different from Social Commerce. The latter exclusively use social media platforms as a medium of selling. Whereas mobile commerce refers to the official apps curated by the brand to sell their products or service. Examples of mobile commerce include H&M, Zara, and Amazon apps. This type of commerce has opened up new markets for retailers. With the increase in its popularity, it has become necessary for online retailers to launch their own apps to boost their sales.