Snapchat Improves In-app Shopping Experience

Social media apps are in a cut-throat competition to make their platform as shopping-friendly as possible. Snapchat joins the game by introducing a new feature, “Catalog-powered Shopping Lenses,” to their app. This AI tool will change the way consumers shop from eCommerce stores. This feature equips brands to showcase their range of products within one lens. By doing this, users have more virtual try-on options. The disadvantage of online shopping, according to consumers, is that they can’t try on the product. They need to see for themselves to decide if they look in those particular sunglasses, lipstick shade, and so on. This update introduced by Snapchat bridges the gap between online and offline shopping. The lenses will also display product details, such as the price, size, etc.