For many business organizations, the term Search Engine Optimization (SEO) is low-key scary. No matter how much effort and time they put into their SEO campaigns, they can never yield the desired results. If you are among one of these organizations, don’t worry; you are not alone!
Outsourcing your SEO operations to an expert SEO company can help you ace the SEO game without wasting your valuable time. But not every SEO company can give you the desired results for your business. Here, we discuss everything you need to know about choosing an SEO company for your business. We discuss its roles and how you can choose an ideal one for your business organization.
What is an SEO Company?
An SEO company is an organization that helps its clients or business partners optimize their website search engine rankings. It uses SEO best practices to boost the visibility of your website in search engines, such as Google and Bing.
Increasing your website’s visibility across major search engines, including Google, enables you to boost your website traffic. The process ultimately leads to your website generating more high-quality leads and sales.
An SEO company provides you with various SEO services that enable you to have better-quality interactions with your target audience. Below, we discuss in detail the SEO services you can obtain from specialized SEO companies like Rainmaker.UNO.
What Do SEO Services Include?
In the section above, we discussed what an SEO company is and how its SEO services help your business succeed. However, we did not elaborate on these SEO services or how they benefit your business organization.
It is not easy to break down the numerous tasks an SEO company undertakes to ensure maximum visibility for your website. Why? Because every company uses a unique SEO strategy, and there are way too many variables in each SEO campaign.
Nonetheless, some SEO tactics or strategies are shared or similar to all campaigns/companies. We can sum up everything that an SEO company does into six areas or categories, and they are as follows.
- General Research and Analysis
- Changes to On-page SEO
- Changes to Off-page SEO
- Clear Communication and Regular Updates
- Content Creation or Collaboration
- Conduct Experiments and Tests
General Research and Analysis
The general research and analysis process is the same for all online businesses. A reliable SEO company conducts primary research and analysis of all its clients. Typically, it starts by assessing the current website performance.
Besides the initial probe, a reliable SEO company also analyzes your competitor in the industry and what is working well for them. The general research and analysis reveal the ideal keywords your target audience uses and makes on-page SEO alterations.
An experienced SEO company can even predict the likely results of your campaign appropriate to your SEO budget.
Changes to On-page SEO
Another significant function of an SEO company is to optimize your page title and meta description. It involves checking each page title on your website and their meta description and providing better visibility to search engines.
SEO companies like Rainmaker.UNO checks your website’s content and ensures it is clear and concise. It also analyzes whether you use the appropriate language for your service and value-adds. Finally, the SEO company optimizes your pages with relevant themes and keywords.
Changes to Off-page SEO
When picking an SEO company for your online website, ensure that it analyzes the earning links and mentions on the internet. It involves checking your server’s configuration and ensuring that everything is working as it should.
The SEO company also checks whether your website is fast enough to meet user requirements. The SEO company then ensures that your website is secure and provides a memorable UX experience. Of course, this also comes with crystal clear communication with your business and sending frequent updates.
Clear Communication and Regular Updates
One of the basic functionalities of an SEO company is providing its clients with accurate and updated SEO reports. Before choosing an SEO company, check how often the company can provide you with a detailed SEO report.
You must also ensure that your SEO company agrees with your campaign goals. Understanding how your SEO company keeps up with the regular technological and process changes is also ideal.
For instance, Google recently released a helpful content update focusing primarily on human-created content while following SEO best practices. The SEO company you choose for your business must be aware of updates and news that could affect your SEO ranking.
Conduct Experiments and Tests
Conducting experiment and tests for SEO involve leveraging insightful data to make decisions that help your organization. A/B testing is one of the best methods for testing the impact of your website and its landing pages.
Expert SEO companies like Rainmaker.UNO can quickly identify which pages you can A/B test. It can also help you identify critical phrases ideal for driving traffic to your website and take desirable action. A reliable SEO expert also analyses your online business to find new areas or opportunities for SEO optimization.
Produce Quality SEO Content
Content is an integral part of SEO. A dedicated SEO company should be able to create quality SEO content or directly work with someone who does. Besides that, the SEO company should be able to assess the SEO opportunities for the existing content on your website.
The experts at Rainmaker.UNO helps you optimize your SEO content by categorizing them into different groups. An SEO company then finds out which type or group of content works best for your target audience. Moreover, we even check your website content for robust and efficient CTAs.
Reasons Why You Should Invest in SEO for Your Business
SEO Boosts Website Traffic
SEO Boosts Brand Awareness and Credibility
Another reason your business should invest in SEO is because it can significantly boost your brand awareness and credibility. SEO accomplishes this by creating informational content that is helpful to the user.
By providing solutions to problems, your target audience is facing, you can establish yourself as an expert in the industry. As a result, you can improve your brand’s authority in the market and enhance brand credibility.
SEO Enhances the User Experience
A seamless user experience is a must for online businesses. Even something as small as a longer page load time is reason enough for the customer to navigate away from your website and go to your competition.
A holistic SEO process involves setting up your website for fast loading and providing relevant information to your audience. As a result, the SEO strategy can help you enhance the user experience on your website.
SEO Boost the ROI For Your Digital Marketing Efforts
An effective SEO strategy can work in alignment with your digital marketing strategies. It means you can form a connection with all your digital marketing efforts for everything from your content marketing to online ads.
SEO ensures that your digital marketing content reaches the relevant audience and optimizes its reach. As a result, your digital marketing efforts can attract more audiences with a higher chance of conversion, effectively improving your digital marketing ROI.
SEO Ensure the Long-term Success of Your Business
One of the best advantages of SEO is its ability to help business organizations succeed in the long term. As you know, SEO is an ongoing strategy, and its effects are visible in long-term use. It enables you to update your business, stay updated with the changing market trends and optimize your website accordingly.
As a result, you can see the effects of your SEO efforts even years after implementing them. In other words, SEO makes it easier to expand your reach and contributes to boosting your business’s sales and conversions.
Benefits of Hiring an SEO Company
Save Valuable Time
- Keyword research
- Custom optimization of meta-data
- Content optimization
- Internal linking optimization
- Keyword density optimization
- Acquiring high-quality authoritative backlinks
Boost ROI
Access to Industry Experts
Experience Working With Similar Brands
Access the Latest SEO Trends
Ensure the Safety of Your SEO Rankings
When Should you Hire an SEO Company?
- Augment your business in a highly competitive niche market.
- Effectively boost your ROI, sales, and conversions.
- Support your latest product/service launch or business expansion.
- Upgrade your SEO rankings and capture target attention.
- If your business lacks the necessary SEO expertise.
- If your company does not have the time for extensive SEO operations.
- If your existing SEO campaigns are not bringing in the desired results.
Tips for Choosing the Best SEO Agency for Your Business
Pick An SEO Company With A Strong Track Record
Pick an Experienced SEO Company
Make Sure the SEO Company is an Ideal Fit for Your Campaign Goals
Reasons to Hire an SEO Agency Instead of In-house SEO Experts
Cost Difference
Instantly Hire an Entire Team
- Editors
- Content creators
- Link builders
- On and off-page optimizations specialists
- Marketing specialists
Proven Expertise and Experience
Fast and Evident SEO Results
If there is one thing that business organizations prioritize more than money, it is time. Using an in-house SEO team requires you to align your marketing efforts with one more unit. As a result, managing your SEO campaigns takes more time and effort.
SEO experts like Rainmaker.UNO can integrate its SEO team seamlessly with your other departments and ensure you waste no time. It also eliminates the most time-intensive SEO process allowing you to focus on different aspects of your business.
Questions You Need to Ask Before Hiring an SEO Company
What is the Approach You Take to Ensure the Desirable SEO Results?
- Technical SEO: It examines and optimizes your website's code and improves page speed.
- User experience (UX): It includes optimizing your digital content for maximum visibility and traffic.
- Off-page SEO: It involves processes to improve your SEO presence by strengthening your online presence, earning links, and boosting the overall quality of popularity of your website.
Pro Tip: Make sure that the SEO company you choose does not offer a single or very-limited facet of SEO services. Instead, go for an SEO agency like Rainmaker.UNO offers holistic SEO services, including SEO research and strategy.
How Do You Intend to Adapt Your SEO Strategy for My Business or Brand?
Another vital question to ask your prospective SEO company is how they intend to adopt a strategy for your unique business. SEO works differently for different companies. In other words, an approach that works well for a niche audience may work differently for another.
Asking this question enables you to find out whether the SEO company has experience working with a business similar to yours. Moreover, it helps you understand whether the SEO company has the expertise to adapt to your SEO requirements and deliver the desired results for your business.
How Do You Define the Sucess of Your SEO Campaigns?
Ideally, the success metrics of an SEO agency or company should align with your definition of success. Moreover, no SEO agency can promise a business’s number-one or even page-one ranking. So, if your prospective SEO agency makes such tall claims, it is an indication for you to get out of there.
A legit SEO company will instead build a plan depending on your specific business goals. For example, suppose your primary goal is to boost your website traffic. An SEO expert may prioritize quality content creation and keyword optimization. Look for SEO companies that offer to plan an SEO strategy around your specific goals instead of companies that provide a proverbial paradise.
How Long Will it Take to See the Expected Results for My SEO Efforts?
Effective SEO campaigns do not yield results overnight. Suppose an SEO agency offers a timeline that sounds too good to be true. In that case, it is likely not a reliable timeline or SEO service provider. However, an experienced SEO company can provide an accurate timeline for your SEO results. Typically, legitimate SEO techniques start showing their results within six months.
The probability of seeing positive results can vary depending on the health of your website. For example, let’s say that your website has some technical error blocking your SEO gains. In such cases, making the appropriate corrections can lead to better SEO results within a relatively short time. But it also means that if your website has no technical errors and is well structured, it’d take more time for the SEO gains to kick in.
How Do You Intend to Approaching Mobile SEO?
Ideally, mobile SEO should be an integral part of all your major and minor SEO efforts. It is also worth noting that not too long ago, Google announced adopting a mobile-first index approach. With more than 80% of online searches coming from Google, it is all the more important to prioritize mobile SEO for your business.
Hence, you must ensure that your prospective SEO agency can optimize your mobile and web SEO efforts. More importantly, you must ensure that the SEO company you are considering understands the significance of mobile SEO.
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ne thing you can find in common for all immensely successful SEO efforts is that it is a part of a more comprehensive overall marketing strategy. It is your cue to avoid any SEO company that promises excellent SEO results by working in isolation from your overall marketing strategy. Ideally, your SEO efforts must go alongside other marketing techniques like content and social media marketing.
Similarly, consider every marketing effort currently active for your website’s link-building. Additionally, the SEO agency you choose must be willing to team up or collaborate with your in-house or third-party marketing teams. Similarly, your SEO partner may also have to work closely with your other departments, including your web development and sales teams.
How Much Does it Cost to Hire an SEO Company?
The cost of hiring an SEO company for your business can vary depending on your unique SEO requirements and the SEO company you choose. Some SEO companies also provide your business with an hourly SEO rate. Typically, an SEO company’s hourly rates can fall between $50 to $250 per hour.
But the best way to find the ideal cost of hiring an SEO company is to contact them directly. SEO companies, such as Rainmaker.UNO can help you formulate an effective SEO strategy that fits your requirements and budget.
Moreover, you can speed up the results of your SEO campaign by complimenting it with paid ads such as Google ad campaigns. But this would mean you have to spend more on your marketing efforts.
Wrapping Up - Hiring the Right SEO Company
Hiring the right SEO service provider for your business is neither easy nor fast. You can’t rush into it because you have an SEO requirement. It takes extensive research to find the ideal SEO company that seamlessly integrates with your business process and delivers the desired results.
It is essential to hire an SEO company like Rainmaker.UNO has proven expertise in SEO over an extensive range of industries and niches. An expert, such as Rainmaker.UNO creates an SEO strategy around your business goals and process.
As a result, Rainmaker.UNO ensures that your desirable SEO results are obtained while maintaining an appropriate timeframe. Hence, business organizations must invest in a reliable SEO agency like Rainmaker.UNO to meet their SEO needs and boost their overall sales, conversions, and ROI.
