Shopify SEO: Tips to Optimize Your Shopify eCommerce Website for Google in 2023

Tips to Optimize Your Shopify eCommerce Website

Shopify offers one of the most robust and convenient eCommerce platforms to set up your online business. In many ways, Shopify’s eCommerce platform is like an all-rounder athlete who can hit a home run whenever you throw something at it. Suppose Shopify’s eCommerce platform is an all-rounder. In that case, Shopify SEO is the bat or tool it uses to take your eCommerce store to the top.

Here, we look at Shopify SEO and discuss its role in ensuring the success of your eCommerce store. More importantly, we will provide you with some nifty tips and tricks to sharpen your Shopify SEO game. As a result, you get the desired SEO results for your eCommerce store.

Shopify Usage Statistics

Before we discuss how you can optimize your Shopify eCommerce website for Google, you must understand why Shopify requires dedicated SEO efforts. Shopify is one of the major eCommerce platforms that numerous companies use for running their online business. Here are some Shopify usage stats that prove it is a reliable eCommerce platform for your business.
  • More than 4.2 million eCommerce websites use Shopify as their eCommerce platform.
  • 10% of the whole eCommerce platform market is under Shopify's possession.
  • Shopify's total revenue for the first three quarters of 2022 was $3.9 billion.
  • &2% of Shopify's overall earnings comes from transaction/payment processing fees and other merchant services.
  • The overall sales generated by Shopify over its 16 years of operation is more than $590 billion.
  • Shopify expects to grow its overall sales to half a trillion in 2023.
  • eCommerce companies in over 175 countries use Shopify for their online business.
Shopify Usage Statistics

Shopify as an eCommerce Platform

Shopify is one of the most robust and feature-rich eCommerce platforms for establishing an online business. There are numerous benefits to using Shopify’s eCommerce platform for your online businesses. However, here is a list of the most significant benefits of Shopify’s eCommerce platform.
  • Easy and fast to set up an eCommerce store for your business.
  • It does not need a techie to set up a Shopify store.
  • Shopify offers one of the most secure and reliable eCommerce platforms.
  • Access to 24/7 customer support.
  • Shopify websites come mobile-ready.
  • Extensive apps to add additional features and capabilities to your website.
  • Shopify offers a native payment gateway that is highly secure.
Streamline your Shopify store's user experience with SEO best practices and boost your conversion rates
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What is Shopify SEO?

We can define Shopify SEO as a set of SEO operations made explicitly for Shopify’s eCommerce platform. It is worth noting that Shopify already comes with nifty SEO tools and features. For example, posting blogs and redirecting the user to relevant pages are ways Shopify gives you more flexibility over your SEO strategy.

However, there is a significant downside to this. It can lead to the generation of duplicate content, which according to the latest Google Helpful Content update, is a strict no-no. The best approach is to hire an expert SEO company that specializes in Shopify SEO, such as Rainmaker.UNO.

Nonetheless, Shopify also specifies a set of SEO best practices to help you ensure a spot in the Search Engine Results Page or SERP. The significant suggestions by Shopify to ensure a good SEO ranking for your online store include the following.

  • Make sure to remove or avoid duplicate URLs in your internal links.
  • Ensure there are no duplicate or unwanted paginated URLs.
  • Create blogs based on search intent optimization.
  • Add structured data, such as "Product," "Article," and "BreadcrumbList."
  • Find a way to handle your website's product variant pages.
  • Compress the images you want to use on the Shopify website with crush.pics.
  • Remove any unnecessary or dormant Shopify apps.

Tips to Master SEO for Your Shopify eCommerce Store

Tips to Master SEO for Your Shopify eCommerce Store

Mastering Shopify SEO is a complex task. Some might even call it an art because many things need to work together to form that perfect SEO strategy for a Shopify store. It is why most companies rely on Shopify SEO experts like Rainmaker.UNO for effective Shopify SEO implementation.

Moreover, the Shopify SEO requirements and implementation can vary significantly depending on your industry vertical, the types of Shopify apps you use, and more. The good news is that as a Shopify SEO expert with years of experience, we can give you the tips you need.

These tips will not automatically make you the #1 on Google result. However, it can help you in your journey to the top and mastering Shopify SEO for your online store.

Optimize the Site Structure of Your Shopify Store

One of the first steps you must take to master Shopify SEO is to optimize your eCommerce website’s structure. The key is to make your website easy to navigate for the user. In other words, the site structure should be intuitive and quickly let the users find what they are looking for without any navigation trouble.

You can use a simple site structure with categories and subcategories to accomplish this. However, ensure you do the categorization sparingly, as it can confuse the user. You can use a flat site structure to gain higher SEO rankings and enhance the user experience. Additionally, you must include a Contact page and About page as it increases your site’s credibility.

Enhance User Experience

One of the reasons you must ensure site structure for Shopify SEO is that it helps you improve your site’s user experience. But site structure is only one aspect of enhancing your website’s user experience. Apart from site structure, you must ensure the following to ensure a good user experience on your website.
  • Boost site speed: Use mobile-friendly themes and optimized images. Avoid using sliders.
  • Responsive design: Use designs that are compatible across multiple devices.
By boosting site speed and using a responsive design, you can ensure a seamless user experience on your website. It and an optimized site structure can make an intuitive website that search engines love.

Research Your Target Keywords

An essential aspect that can decide whether your Shopify SEO is successful or not is the use of appropriate keywords. Hence, it would be best if you made it a point to research your target keywords and ensure they generate traffic from the right audience.

Using the right target keywords and creating appropriate content is the foundation of an effective Shopify SEO strategy. An easy way to find the relevant target keywords is to come up with at least five subjects or topics your target audience cares about.

You must then find the products or services you offer that closely relate to these topics. Creating a buyer persona and searching forums such as Reddit, Quora, etc., can also help you find relevant topics for your site. You can then find the appropriate keywords using tools like Semrush.

Optimize Your Shopify Website's Product Pages

Optimize Your Website's Product Pages

Another way to ensure the best Shopify SEO results for your business is to optimize your website’s product pages. It involves using appropriate keywords on your product pages. We advise that you start with your top pages, such as your homepage, main product page, top-selling product page, etc. In other words, optimize the pages that bring you the most profit and conversions first.

Suppose you are still to launch your Shopify store, or you still need to have profitable pages. In that case, you can optimize pages that create the most buzz up to the website’s launch. Similarly, you can prioritize pages related to your most searched keywords. Besides that, you must optimize title tags and meta descriptions for your products to ensure the best Shopify SEO results.

Encourage Backlinking to Your Store

Backlinks are a great way to show search engines that a broader community values your brand and its website. It is no different from a word-of-mouth promotion for your business, except this one is from an SEO perspective. Backlinking is an off-page SEO strategy that establishes credibility for your online brand. There are different types of backlinking you can use for this.
  • Supplier/Manufacturer Links
  • Industry/Influencer Voices
  • Mentions Of Your Brand Without Links.
  • Broken Links

Improve Your Ranking With Content Marketing

Content marketing is one of the best and most efficient ways to improve your Shopify SEO ranking. It is the most efficient way to boost your organic traffic and bring more people to your website. eCommerce store owners often utilize content less than they should and limit their website content to product descriptions alone.

However, this approach could be better because you need unique SEO-optimized content for the search engines to notice your website. The key is to produce content that adds value to the overall benefit your brand offers its customers. Moreover, it helps to establish your brand as an expert in the industry and build trust among your target audience.

Utilize the Appropriate Shopify Apps

You can improve your Shopify SEO game by utilizing advanced and appropriate Shopify apps. You can use several tools or plugins to enhance your Shopify SEO capabilities. Consider using Plugin SEO for your Shopify store. It helps you streamline your SEO efforts and constantly updates itself to adjust to the changes in search engines.

Another Shopify app to consider to enhance your SEO efforts is Smart SEO. It helps you significantly reduce your time on SEO efforts by eliminating the need to enter meta and alt tags manually. Similarly, you can use other Shopify apps like SEO image optimizer, Semrush, and Yoast to better manage your Shopify SEO.

Eliminate Duplicate Content From Your Shopify Store

As we mentioned, the most significant challenge with Shopify SEO is duplicate content. The rule of thumb for avoiding duplicate content is that no two web pages should be identical. Having the same content on two web pages is unacceptable, whether on your website or a different one.

Any duplicate content on your website can be a disaster for your Shopify SEO efforts. Search engines, including Google, are relatively tolerant of internal duplication.

But the consequences of external duplications can be severe if found by the search engine. You can minimize the risk of recurrence in your Shopify store by performing regular tests and checks to ensure 100% original content. Furthermore, many tools, such as Semrush, can help you eliminate duplicate content.

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Use Unique Page Titles and Meta Descriptions

Many online stores tend to ignore page titles and meta descriptions in their Shopify SEO efforts. However, to do so is a mistake. Titles and meta descriptions are vital in procuring a high SERP ranking for your website. Ensure the title tag contains your primary keyword related to the post. You must also follow Google’s SEO best practices to secure a good SERP rank.

Create Navigation Links on Your Homepage

A website’s homepage is its most vital SEO page, and creating navigational links to it is a must. Ensure you always link your Shopify store’s product page from the home page. It will provide a clear navigational path to your customers and can help you boost your Shopify SEO results. You must also link your collections or category page with the home page.

Pro Tip: The best way to strengthen your Shopify SEO is to enable the user to access all your essential collection/product pages from the homepage. However, it would be best not to stuff all the pages together. It can ruin the user experience by making your web store confusing.

Never Skip Technical SEO

Any SEO activity or element that does not involve the content part of SEO is technical SEO. You need a web admin to ensure all the SEO elements or activities are working. It can include complex tasks like checking robo.txt files and simple tasks like using heading tags (H1, H2, etc.) for your Shopify SEO. A veteran SEO expert like Rainmaker.UNO can help you with this.

Google Analytics Integration

Google takes care of more than 80% of all web searches; some suggest this number could be as high as 95%. Therefore, it only makes sense to integrate google Analytics into your website for better Shopify SEO results. Even though the tool may have a steep learning curve, it can be handy for effective Shopify SEO.

Don't Forget to Set Up 301 Redirects

A 301 redirect involves automatically navigating the search engines and users away from one page to another. For instance, if a product goes out of stock in your Shopify store, you must let the search engine know that the page is currently unavailable. The 301 direct helps you do this and send the customer or search engine to a new page.

Add Sitemap.xml to Google Search Console

You can add all your website images to a sitemap file and use the file to inform search engines, including Google. It tells the search engines what they should regularly index or crawl on your website. Fortunately, Shopify stores can automatically create a sitemap.xml file. The file contains the links to all your web pages, including product pages. It gives an excellent overview of the site’s structure.

Domain Canonicalization and Canonical Tag

Canonicalization declares that a web page or domain is the primary version among identical or similar web pages. It tells the search engines, “there are different versions of this page with the same or different designs and appearances, but this is the real URL.” It is an excellent way to discourage Google and other search engines from flagging your website for duplicate content.
Top Shopify SEO Apps to Boost Your Website Rankings

Top Shopify SEO Apps to Boost Your Website Rankings

One of the most significant benefits of starting your eCommerce business on Shopify is access to an extensive collection of Shopify apps. These Shopify apps let you streamline various aspects of your online business, including Shopify SEO. Here are the Top Shopify SEO apps you should consider for your online store.

SEO Suite

SEO suite is a Shopify app that ensures your website images are SEO-ready. It is an ideal tool for businesses looking to improve their on-page Shopify SEO efforts. Another highlight of this Shopify app is that it is free and offers an easy-to-use interface.

SEO Booster

As the name suggests, SEO Booster is an all-in-one SEO solution that enables Shopify stores to improve their sales via SEO. It is one of the highest-rated Shopify apps and focuses primarily on Shopify SEO for your products.

SEO Product Optimizer

This Shopify SEO app is perfect for beginners who need to learn SEO basics, like identifying the appropriate keywords for their website. SEO Product Optimizer suggests relevant keywords and ideas for improving your page position. It even lets you track the performance of specific keywords.

SEO Doctor

Another popular Shopify SEO app you should consider using is SEO Doctor. The solution can scan your website and automatically fixes all your SEO problems. It has advanced automation features that even a noobie can use effortlessly.

Smart SEO

Smart SEO is a Shopify app that works similarly to the SEO Doctor app discussed above but at a significantly more affordable price. However, it also means that this Shopify SEO app has limited features compared to the more advanced solutions in the market.
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Plug in SEO

The Plug In SEO is ideal for your Shopify store if you want a well-rounded Shopify SEO solution. It helps optimize your SEO efforts and drive more traffic to your store. One of the significant benefits offered by the app is advanced and detailed documentation for SEO beginners.

SEO Manager

SEO Manager is what you might call an SEO tool on steroids. It helps you with the seamless execution of SEO measures and enables you to improve your SERP rankings. This Shopify SEO app is perfect for people who are new to SEO and want to learn more about SEO.
Benefits of SEO Services for Shopify Stores

Benefits of SEO Services for Shopify Stores

There are several benefits to using expert Shopify SEO services like Rainmaker.UNO for your online business. Likely, you are already familiar with some of these benefits by now. Nonetheless, here is a list of the most significant benefits of using an SEO service for your Shopify store.

Boost Your SERP Ranking

The primary purpose of Shopify SEO is to improve your SERP ranking. With a reliable SEO expert like Rainmaker.UNO, you have better chances of boosting your SERO ranking and getting more relevant organic traffic to your online store.

Optimize Your Mobile SEO

Another significant benefit of using an expert SEO service is that it lets you better optimize your Shopify store for mobile SEO. With most online traffic coming from mobile phones, you need an expert SEO service provider to streamline your mobile SEO.

Improve Your Shopify Store Security

Shopify SEO experts like Rainmaker.UNO can set up your online store with the latest and best security capabilities. Keeping up the security of your store with the SEO trends changing so fast is often challenging. An expert SEO service provider can ensure robust protection for your Shopify store at all times.

Track Your Shopify SEO Performance

Advanced SEO services provide a detailed SEO report highlighting the most significant aspects of your store’s SEO. It enables you to measure your performance, compare it against the previous data and develop new and more effective SEO strategies.
Impact of Shopify SEO on Your eCommerce Sales and Revenue

Impact of Shopify SEO on Your eCommerce Sales and Revenue

Shopify SEO can significantly impact your online store if you can execute it right. It is impossible to list all the big and small ways your Shopify SEO efforts can improve your sales and revenue. Shopify SEO can help you reach a more relevant audience and target them with appropriate content.

Moreover, it lets you bring more relevant audiences to your website and boost traffic to your online store. With the help of an advanced SEO tool and keyword research, you can target audiences with a higher chance of conversion. As a result, Shopify lets you boost your online sales and revenue.

Shopify Page Speed Optimization

Optimizing the page speed of your website is a crucial aspect of your Shopify SEO efforts. If your online store is slow, you can do everything else correctly and still be low on Shopify SEO results. Here are some tips on ensuring Shopify page speed optimization for your online business.
  • Pick a lightweight and simple Shopify theme for your website.
  • Minimize the use of large-size images.
  • Use Lazy Load Images.
  • Minimize the use of third-party Shopify apps and JavaScript.
  • Make sure to migrate all essential tracking codes to Google Tag Manager.
  • Do a quick check-up on your website with the help of Google PageSpeed Insights.
Talk to our Shopify SEO experts to create a tailor-made SEO strategy to boost your website traffic and generate quality leads and conversions
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Things to Consider When Hiring an Expert Shopify SEO Company

Hiring an expert SEO company is often more challenging than it looks. Of course, you can always hire the first company you consult or choose the cheapest option. But the truth is that you are practically flushing money down the toilet if you don’t do the due diligence before picking an expert Shopify SEO company.

Hence, it would be best to research before fixing an expert Shopify SEO company for your online business. An ideal SEO company will not offer impossible results—veteran SEO experts like Rainmaker.UNO can help you create an SEO plan around your requirements. Before picking an SEO service for your business, you must consider the following things.

  • Ensure that your SEO service has a comprehensive picture of your competitors and their targeted keywords.
  • Try requesting a quote or asking the price of their SEO services before hiring a Shopify SEO expert and ensure it's within your budget.
  • Closely check the Shopify SEO company's portfolio and ensure they have the relevant expertise for your project.
  • Ask questions about Shopify SEO to the experts and check how knowledgeable they are about the platform.
Things to Consider When Hiring an Expert Shopify SEO Company

Wrapping Up

Shopify SEO is the most effective and cost-efficient way to boost website traffic and generate successful leads and conversions. With Shopify, you get an SEO-ready eCommerce store that gives you access to essential SEO features and capabilities. You can use Shopify apps to enhance your Shopify SEO capabilities too.

However, using the Shopify app is inadequate to help your business without an effective SEO strategy. While Shopify’s eCommerce platform enables you to run all essential SEO operations, you need an expert like Rainmaker.UNO to get the best results for your SEO efforts.

Rainmaker.UNO helps you create a unique SEO strategy tailor-made for your business. We conduct a holistic SEO analysis of your Shopify store and find your business’s ideal Shopify SEO approach. As a result, Rainmaker.UNO can design the most effective Shopify SEO strategy to get you the desired results for your online store.

Tips to Optimize Your Shopify eCommerce Website for Google - Frequently Asked Questions (FAQs)

There are several reasons your Shopify store is absent from search engine results. But the short answer is that you need to implement Shopify SEO correctly for your business. New websites often take longer to show up on SERP. Still, you can speed up the process with the effective implementation of Shopify SEO.
Several tools can help determine if your Shopify store is optimized for search engines. You can make use of paid or free tools to accomplish this. Additionally, you can search for apps to test and analyze your Shopify SEO. However, the more convenient option would be to hire a Shopify SEO expert like Rainmaker.UNO.
Yes, Shopify SEO is an integral part of your online business. You must always pay attention to SEO, even when using paid ads. SEO generates organic traffic, meaning you don’t have to spend ridiculous money to generate leads and sales. Even paid ads can only yield the desired results if your website has high SEO rankings.
Yes, Shopify offers one of the most robust eCommerce platforms for your business. It comes with advanced features and capabilities, including advanced Shopify SEO capabilities. Moreover, building an eCommerce store on Shopify also gives you access to an extensive Shopify app collection which you can use to streamline your online business.
By following Google’s guidelines, you can get a better score for your website and improve your chances of becoming a topper. However, if you really are serious about getting a top spot on Google’s search results, you should consider using an expert like Rainmaker.UNO. With Rainmaker.UNO, you can optimize your website for the Google update.
Shopify offers numerous features and capabilities that help you streamline your SEO efforts. There are several free and paid SEO tools or Shopify apps that can help you better implement your SEO strategies. However, it would be best to have a Shopify SEO expert like Rainmaker.UNO to utilize the full potential of SEO on your Shopify store and boost your online sale.
One of the main aspects of creating a successful Shopify SEO campaign for your business is to streamline your web store’s user experience. It involves optimizing the page load speed of your Shopify store and all its internal pages. Rainmaker.UNO can help you analyze your Shopify website and optimize it for the best user experience.
There are several ways to find relevant keywords for your Shopify SEO strategy. You can start by assessing your Shopify SEO requirement and finding appropriate topics for your target audience. You can also seek the help of software solutions or take the more accessible approach and hire an SEO expert like Rainmaker.UNO.
There are numerous ways to boost the credibility of your eCommerce store, and Shopify SEO also plays a crucial role. Encourage backlinks to your website and utilize content marketing to promote your brand’s credibility and showcase your expertise in your niche. You can also hire a Shopify SEO expert like Rainmaker.UNO to do it for you.
Content is always at the center of any successful Shopify SEO strategy. Your website’s content and SEO strategy must go hand in hand to improve your SEO ranking and generate quality leads. Content marketing enables you to establish your brand as an industry expert and grow its credibility among your target audience.
No Shopify SEO app can work equally well for all business organizations. The Shopify SEO requirements of a company vary from company to company. Our Shopify SEO experts can analyze your SEO requirements and budget and suggest the best Shopify SEO apps for your unique business and its goals.
It is optional to integrate Google Analytics into your Shopify store. But we strongly advise that you integrate Google Analytics. More than 80% of online web searches happen on Google. And the best way to ensure that your Shopify SEO aligns with Google’s SEO requirements is by using the Google Analytics tool.
SEO is a complex and lengthy process. Without the necessary resources and expertise for the job, Shopify SEO can become nerve-wracking and challenging. If you need more help or time for Shopify SEO, invest in an expert SEO service like Rainmaker.UNO is best. It enables you to efficiently execute SEO campaigns without breaking a sweat.
The best way to determine whether a Shopify SEO company is reliable is to consult with them and ask questions. Check out the SEO company’s portfolio for past projects that resemble your project. It enables you to understand the company’s expertise and whether you can trust them with your Shopify SEO project.
The best way to ensure that your Shopify store is optimized for mobile SEO is to hire a Shopify SEO expert like Rainmaker.UNO. Our Shopify experts take a mobile-first approach. It ensures that your Shopify SEO store streamlines the user experience for a wide range of target audiences that accesses your store via mobile.
Shopify SEO experts like Rainmaker.UNO can help you easily track your SEO performance. We provide an extensive SEO report detailing the most significant aspects of your Shopify store’s SEO efforts. You can use the report to conveniently measure your Shopify store’s SEO performance and optimize your SEO strategy for better results.

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