Why Should You Hire an SEO Company in 2023?

Hiring the Right SEO Company

For many business organizations, the term Search Engine Optimization (SEO) is low-key scary. No matter how much effort and time they put into their SEO campaigns, they can never yield the desired results. If you are among one of these organizations, don’t worry; you are not alone!

Outsourcing your SEO operations to an expert SEO company can help you ace the SEO game without wasting your valuable time. But not every SEO company can give you the desired results for your business. Here, we discuss everything you need to know about choosing an SEO company for your business. We discuss its roles and how you can choose an ideal one for your business organization.

What is an SEO Company?

An SEO company is an organization that helps its clients or business partners optimize their website search engine rankings. It uses SEO best practices to boost the visibility of your website in search engines, such as Google and Bing.

Increasing your website’s visibility across major search engines, including Google, enables you to boost your website traffic. The process ultimately leads to your website generating more high-quality leads and sales.

An SEO company provides you with various SEO services that enable you to have better-quality interactions with your target audience. Below, we discuss in detail the SEO services you can obtain from specialized SEO companies like Rainmaker.UNO.

Interested to test your website to find out how you can optimize it for better traffic?

What Do SEO Services Include?

In the section above, we discussed what an SEO company is and how its SEO services help your business succeed. However, we did not elaborate on these SEO services or how they benefit your business organization.

It is not easy to break down the numerous tasks an SEO company undertakes to ensure maximum visibility for your website. Why? Because every company uses a unique SEO strategy, and there are way too many variables in each SEO campaign.

Nonetheless, some SEO tactics or strategies are shared or similar to all campaigns/companies. We can sum up everything that an SEO company does into six areas or categories, and they are as follows.

But, these six categories only provide a broad picture of an SEO company’s operation. There are different subtasks below each of these six areas or categories.
SEO Services Company

General Research and Analysis

The general research and analysis process is the same for all online businesses. A reliable SEO company conducts primary research and analysis of all its clients. Typically, it starts by assessing the current website performance.

Besides the initial probe, a reliable SEO company also analyzes your competitor in the industry and what is working well for them. The general research and analysis reveal the ideal keywords your target audience uses and makes on-page SEO alterations.

An experienced SEO company can even predict the likely results of your campaign appropriate to your SEO budget.

Changes to On-page SEO

Another significant function of an SEO company is to optimize your page title and meta description. It involves checking each page title on your website and their meta description and providing better visibility to search engines.

SEO companies like Rainmaker.UNO checks your website’s content and ensures it is clear and concise. It also analyzes whether you use the appropriate language for your service and value-adds. Finally, the SEO company optimizes your pages with relevant themes and keywords.

Changes to Off-page SEO

When picking an SEO company for your online website, ensure that it analyzes the earning links and mentions on the internet. It involves checking your server’s configuration and ensuring that everything is working as it should.

The SEO company also checks whether your website is fast enough to meet user requirements. The SEO company then ensures that your website is secure and provides a memorable UX experience. Of course, this also comes with crystal clear communication with your business and sending frequent updates.

Clear Communication and Regular Updates

One of the basic functionalities of an SEO company is providing its clients with accurate and updated SEO reports. Before choosing an SEO company, check how often the company can provide you with a detailed SEO report.

You must also ensure that your SEO company agrees with your campaign goals. Understanding how your SEO company keeps up with the regular technological and process changes is also ideal.

For instance, Google recently released a helpful content update focusing primarily on human-created content while following SEO best practices. The SEO company you choose for your business must be aware of updates and news that could affect your SEO ranking.

Conduct Experiments and Tests

Conducting experiment and tests for SEO involve leveraging insightful data to make decisions that help your organization. A/B testing is one of the best methods for testing the impact of your website and its landing pages.

Expert SEO companies like Rainmaker.UNO can quickly identify which pages you can A/B test. It can also help you identify critical phrases ideal for driving traffic to your website and take desirable action. A reliable SEO expert also analyses your online business to find new areas or opportunities for SEO optimization.

Produce Quality SEO Content

Content is an integral part of SEO. A dedicated SEO company should be able to create quality SEO content or directly work with someone who does. Besides that, the SEO company should be able to assess the SEO opportunities for the existing content on your website.

The experts at Rainmaker.UNO helps you optimize your SEO content by categorizing them into different groups. An SEO company then finds out which type or group of content works best for your target audience. Moreover, we even check your website content for robust and efficient CTAs.

Hiring SEO Company

Reasons Why You Should Invest in SEO for Your Business

There are numerous reasons why you should invest in SEO for your business. It is impossible to list every benefit or reason to employ SEO best practices for your business. However, here are the five most compelling reasons to invest in SEO best practices for your business.

SEO Boosts Website Traffic

The most common reason why business organizations invest in SEO is to boost their website traffic. SEO helps you attract the most relevant target audience for your online business. An ideal SEO strategy ensures that the incoming traffic to your website is interested in the products or services you offer. Most consumers like to research the product they want to buy, and SEO can help you navigate them to your website and convert them.

SEO Boosts Brand Awareness and Credibility

Another reason your business should invest in SEO is because it can significantly boost your brand awareness and credibility. SEO accomplishes this by creating informational content that is helpful to the user.

By providing solutions to problems, your target audience is facing, you can establish yourself as an expert in the industry. As a result, you can improve your brand’s authority in the market and enhance brand credibility.

SEO Enhances the User Experience

A seamless user experience is a must for online businesses. Even something as small as a longer page load time is reason enough for the customer to navigate away from your website and go to your competition.

A holistic SEO process involves setting up your website for fast loading and providing relevant information to your audience. As a result, the SEO strategy can help you enhance the user experience on your website.

SEO Boost the ROI For Your Digital Marketing Efforts

An effective SEO strategy can work in alignment with your digital marketing strategies. It means you can form a connection with all your digital marketing efforts for everything from your content marketing to online ads.

SEO ensures that your digital marketing content reaches the relevant audience and optimizes its reach. As a result, your digital marketing efforts can attract more audiences with a higher chance of conversion, effectively improving your digital marketing ROI.

SEO Ensure the Long-term Success of Your Business

One of the best advantages of SEO is its ability to help business organizations succeed in the long term. As you know, SEO is an ongoing strategy, and its effects are visible in long-term use. It enables you to update your business, stay updated with the changing market trends and optimize your website accordingly.

As a result, you can see the effects of your SEO efforts even years after implementing them. In other words, SEO makes it easier to expand your reach and contributes to boosting your business’s sales and conversions.

Reasons Why You Should Invest in SEO for Your Business

Benefits of Hiring an SEO Company

There are numerous benefits to hiring an SEO Company to carry out your SEO operations. Likely, you are already aware of some of these benefits. But let’s reiterate some of the most significant benefits of hiring an expert SEO company like Rainmaker.UNO.
Optimize your website for the latest SEO trends and boost your SERP rankings

Save Valuable Time

The SEO process is neither quick nor short, making it one of the most time-intensive processes for many business organizations. The continuous SEO process can take up a significant portion of your time which could be used for more critical aspects of your business. Some of the most time-intensive tasks an expert SEO company undertakes for your business include the following.

Boost ROI

Outsourcing SEO services is often cheaper than creating a dedicated team and also taking care of the CTC of each team member. It enables you to save on expenses like salaries, equipment, and software subscriptions. Moreover, hiring an SEO agency gives you access to an expert SEO team that can seamlessly execute your SEO plan without friction.

Access to Industry Experts

Reliable SEO companies like Rainmaker.UNO can also get access to guidance from industry experts. Our veteran SEO specialists work with leading companies in different industry verticals. They are more than capable of meeting your SEO requirements. The years of experience of our SEO specialists enable us to craft the ideal SEO strategy for your business.

Experience Working With Similar Brands

SEO companies like Rainmaker.UNO has experience working with brands similar to yours. It means that an SEO agency knows what it is doing when it undertakes your SEO project. As a result, an SEO agency can execute your SEO strategies without delays or downtime.

Access the Latest SEO Trends

An expert SEO company is always on top of its game, updating itself with the latest SEO trends and best practices. It enables you to adjust your SEO strategy according to SEO trends and algorithm changes.

Ensure the Safety of Your SEO Rankings

SEO rankings are now more fragile than ever, and a slight misstep could potentially have severe implications. Hiring an SEO company enables you to avoid these risks. More importantly, it ensures that your SEO rankings do not drop every time there is a new Google update.
Benefits of Hiring an SEO Company

When Should you Hire an SEO Company?

There is no wrong time to hire an expert SEO services company for your organization. Hiring an SEO company enables you to save valuable time, even if yours is a one-person company. And business organizations of all sizes can benefit from hiring an SEO company. You may seek the help of an SEO company if your business goals or situation include any of the following.
Tips for Choosing the Best SEO Agency for Your Business

Tips for Choosing the Best SEO Agency for Your Business

Choosing the ideal SEO agency for your business may be challenging because numerous organizations offer the same services. And all of them claim to provide the best possible SEO services for your business. But how do you know which are reliable and a good fit for your SEO requirements? Here are three tips to help you choose the right SEO company for your business.

Pick An SEO Company With A Strong Track Record

One of the safest ways to ensure that you have the right SEO company for the job is to check their track records for delivering similar projects. Browse their customer reviews and case studies to ensure that the SEO company has experience dealing with complex SEO requirements.

Pick an Experienced SEO Company

Make sure to pick an experienced SEO company for your business organization. Ask for information about their previous projects and the results the SEO agency was able to deliver to their previous clients. It is also ideal to ask for information about similar projects the company completed to ensure that the SEO company can meet your SEO needs.

Make Sure the SEO Company is an Ideal Fit for Your Campaign Goals

Be direct and firm about the business goals that you wish to achieve through the SEO campaign. Doing so enables you to find the ideal SEO company for your organization. A reliable SEO company can create an SEO strategy that meets all your business goals without compromising your goals.
Reasons to Hire an SEO Agency Instead of In-house SEO Experts

Reasons to Hire an SEO Agency Instead of In-house SEO Experts

Hiring an SEO agency for your business has many benefits over using an in-house SEO team. Some of the most compelling reasons to hire an SEO agency for your business organization instead of hiring an SEO expert are as follows.

Cost Difference

Hiring an employee for your company can be an expensive affair. It comes with many expenses, including wages, benefits, payrolls, employee training, paid time off, ETC. Hiring an SEO company enables you to avoid all these expenses, leading to lower costs and higher ROI. You can also terminate the services of an SEO agency and then restart it as per your requirements.

Instantly Hire an Entire Team

Another reason to hire an SEO agency instead of an in-house SEO team is its ability to engage a team of experts instantly. Doing the same for an in-house team is practically impossible because an effective SEO team requires several roles listed below.
Instead of hiring each of these roles individually for your in-house SEO team, you can outsource it to an SEO agency like Rainmaker.UNO. They create an SEO team comprising all expert positions best suited for meeting your business goals.

Proven Expertise and Experience

By hiring an SEO agency for your organization, you are not just outsourcing your SEO services; you are effectively hiring their expertise and experience. Moreover, expert SEO companies have experience working with almost all industry verticals, which can effectively help your SEO campaigns. Working on numerous projects gives SEO companies the experience and expertise to navigate complex SEO campaigns and overcome roadblocks.

Fast and Evident SEO Results

If there is one thing that business organizations prioritize more than money, it is time. Using an in-house SEO team requires you to align your marketing efforts with one more unit. As a result, managing your SEO campaigns takes more time and effort.

SEO experts like Rainmaker.UNO can integrate its SEO team seamlessly with your other departments and ensure you waste no time. It also eliminates the most time-intensive SEO process allowing you to focus on different aspects of your business.

Questions You Need to Ask Before Hiring an SEO Company

Questions You Need to Ask Before Hiring an SEO Company

You can read all the articles on the internet and still need help picking an SEO company for your business. But asking the right question to the SEO agency can help you ensure that you choose the right SEO partner for your business. Here are a few questions you must ask your SEO agency to ensure it is a good fit for your SEO goals.

What is the Approach You Take to Ensure the Desirable SEO Results?

When it comes to SEO, there are primarily three facets that you need to know about, and they are as follows.

Pro Tip: Make sure that the SEO company you choose does not offer a single or very-limited facet of SEO services. Instead, go for an SEO agency like Rainmaker.UNO offers holistic SEO services, including SEO research and strategy.

How Do You Intend to Adapt Your SEO Strategy for My Business or Brand?

Another vital question to ask your prospective SEO company is how they intend to adopt a strategy for your unique business. SEO works differently for different companies. In other words, an approach that works well for a niche audience may work differently for another.

Asking this question enables you to find out whether the SEO company has experience working with a business similar to yours. Moreover, it helps you understand whether the SEO company has the expertise to adapt to your SEO requirements and deliver the desired results for your business.

How Do You Define the Sucess of Your SEO Campaigns?

Ideally, the success metrics of an SEO agency or company should align with your definition of success. Moreover, no SEO agency can promise a business’s number-one or even page-one ranking. So, if your prospective SEO agency makes such tall claims, it is an indication for you to get out of there.

A legit SEO company will instead build a plan depending on your specific business goals. For example, suppose your primary goal is to boost your website traffic. An SEO expert may prioritize quality content creation and keyword optimization. Look for SEO companies that offer to plan an SEO strategy around your specific goals instead of companies that provide a proverbial paradise.

Find out the best approach to ensure the desired results for your SEO efforts from our experts

How Long Will it Take to See the Expected Results for My SEO Efforts?

Effective SEO campaigns do not yield results overnight. Suppose an SEO agency offers a timeline that sounds too good to be true. In that case, it is likely not a reliable timeline or SEO service provider. However, an experienced SEO company can provide an accurate timeline for your SEO results. Typically, legitimate SEO techniques start showing their results within six months.

The probability of seeing positive results can vary depending on the health of your website. For example, let’s say that your website has some technical error blocking your SEO gains. In such cases, making the appropriate corrections can lead to better SEO results within a relatively short time. But it also means that if your website has no technical errors and is well structured, it’d take more time for the SEO gains to kick in.

How Do You Intend to Approaching Mobile SEO?

Ideally, mobile SEO should be an integral part of all your major and minor SEO efforts. It is also worth noting that not too long ago, Google announced adopting a mobile-first index approach. With more than 80% of online searches coming from Google, it is all the more important to prioritize mobile SEO for your business.

Hence, you must ensure that your prospective SEO agency can optimize your mobile and web SEO efforts. More importantly, you must ensure that the SEO company you are considering understands the significance of mobile SEO.

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ne thing you can find in common for all immensely successful SEO efforts is that it is a part of a more comprehensive overall marketing strategy. It is your cue to avoid any SEO company that promises excellent SEO results by working in isolation from your overall marketing strategy. Ideally, your SEO efforts must go alongside other marketing techniques like content and social media marketing.

Similarly, consider every marketing effort currently active for your website’s link-building. Additionally, the SEO agency you choose must be willing to team up or collaborate with your in-house or third-party marketing teams. Similarly, your SEO partner may also have to work closely with your other departments, including your web development and sales teams.

Cost to Hire an SEO Company

How Much Does it Cost to Hire an SEO Company?

The cost of hiring an SEO company for your business can vary depending on your unique SEO requirements and the SEO company you choose. Some SEO companies also provide your business with an hourly SEO rate. Typically, an SEO company’s hourly rates can fall between $50 to $250 per hour.

But the best way to find the ideal cost of hiring an SEO company is to contact them directly. SEO companies, such as Rainmaker.UNO can help you formulate an effective SEO strategy that fits your requirements and budget.

Moreover, you can speed up the results of your SEO campaign by complimenting it with paid ads such as Google ad campaigns. But this would mean you have to spend more on your marketing efforts.

Talk to our experts at Rainmaker.UNO to discuss an ideal SEO strategy and budget for your business

Wrapping Up - Hiring the Right SEO Company

Hiring the right SEO service provider for your business is neither easy nor fast. You can’t rush into it because you have an SEO requirement. It takes extensive research to find the ideal SEO company that seamlessly integrates with your business process and delivers the desired results.

It is essential to hire an SEO company like Rainmaker.UNO has proven expertise in SEO over an extensive range of industries and niches. An expert, such as Rainmaker.UNO creates an SEO strategy around your business goals and process.

As a result, Rainmaker.UNO ensures that your desirable SEO results are obtained while maintaining an appropriate timeframe. Hence, business organizations must invest in a reliable SEO agency like Rainmaker.UNO to meet their SEO needs and boost their overall sales, conversions, and ROI.


A reliable SEO strategy is a must for any business with an online presence. Hiring an SEO company is the best option if you don’t have a dedicated SEO team. SEO companies like Rainmaker.UNO enables you to hire an expert SEO team instantly. We help you set up an effective SEO strategy to boost your sales and conversions.
An SEO company like Rainmaker.UNO helps you by taking care of all your SEO needs. We help you by optimizing your website for search engines like Google, which uses more than 200 ranking factors. We can also help you by ensuring relevant content on your website shows up on specific searches and boost organic traffic to your website.
You can find the relevant keywords your target audience is searching for with an advanced keyword analysis. Tools like Google’s Keyword Planner can help you with this, but it can often take up much of your time. An effective alternative would be to hire an SEO company like Rainmaker.UNO and have them dot for you.
Your website could have a low ranking on Google for several reasons. It could be because your site is new and has yet to build up sufficient authority for a high Google ranking or because your content doesn’t match the user’s intent. An SEO agency can help you navigate these problems and more to get a high Google ranking for your website.
Yes, a reliable SEO company can help you bring back your organic traffic to its initial levels and boost it higher. We will check your website for accidental non-index tags and check for any malware that could be affecting your website traffic. Additionally, we make it a point to check for the latest Google updates and align them with your website.
There is no clear answer to this question, as it can depend on several factors. Building a website will not get you a place on the Google result page. It can take anywhere between six months and a year to see noticeable improvements in your SEO rankings. Furthermore, it is only possible with the industry-best SEO practices.
There are three primary ranking factors that you must consider to improve your website’s Google ranking, and they are content, links, and RankBrain. You must also consider factors like time on site, followed backlinks, etc., to improve your website’s ranking—an SEO agency like Rainmaker.UNO can help you with this and make it easier.
Ideally, business organizations must employ multiple strategies and marketing channels, including PPC, to ensure steady traffic. Most SEO companies only focus on the SEO side of things and generating organic leads for your business—however, an expert SEO company like Rainmaker.UNO can align your SEO strategies with your PPC campaigns.
Page speed is an essential aspect of ensuring a good SEO campaign. It is a crucial ranking factor. SEO companies like Rainmaker.UNO makes it a point to optimize your website for better page speed. It provides the user with a better experience. It minimizes the number of people leaving your website without making a purchase.
Yes, we can help you create a full SEO-friendly content strategy for your business. Rainmaker.UNO starts with comprehensive keyword research. We analyze and identify terms that your target audience is consistently using n search engines like Google. Moreover, we create a content strategy that ensures the right format for your content.
Yes, we can help you with duplicate content on your website. Having duplicate content on your website can significantly affect your website’s SEO ranking. It can apply to a website, including written content, meta descriptions, title tags, etc. Rainmaker.UNO optimizes all of them and ensures there are no duplicates.
There are several reasons for hiring an SEO company for your business. It is the easiest way to get the ball rolling on your SEO strategy if you don’t already have a dedicated SEO team. Moreover, it is much less expensive than hiring permanent employees to take care of your SEO and build a team from the ground up.
Yes, at Rainmaker.UNO, we make it a point to use the best methods to ensure that you have the right SEO strategy. We use A/B testing to determine the impact of your website and landing pages. Rainmaker.UNO helps you identify the ideal phrases to drive more traffic to your website and significantly boost the chance of conversions.
The best way to determine whether an SEO services company is reliable is to talk with them directly and ask them questions. Search for case studies or request details from past projects showcasing their SEO expertise. Try to find projects similar to your own and look at how the SEO company handled the same to determine the company’s reliability.
Hiring an SEO company is relatively inexpensive. Unlike PPC campaigns, you don’t have to pay for every click a user makes on your website link. Moreover, employing your dedicated SEO team and managing their expenses, in the long run, is much more expensive than hiring an expert SEO services company like Rainmaker.UNO.