All of us can agree that Google is the number one source of information for a significant portion of the population. Whenever we need to look up something like a restaurant or a salon, the first thing we do is Google the place and read reviews or check the website. Your store must have a good SEO ranking for your business to be visible to the customer. Most customers won’t go to the second page of Google search results to get information. Consequently, an excellent SEO rank is crucial for making your business profitable.
What is Local SEO?
Local SEO is very similar to any other SEO form in functioning and ranking. However, the only difference is that Local SEO marketers and developers focus on increasing visibility in a particular geographical area. Once Google figured out that people use proximity as one of the factors in looking for businesses, the search engine started changing SEO algorithms accordingly. Keywords and phrases related to the area target potential customers and rank better in local search results. This branch of organic SEO is beneficial to local businesses.
Why is Local SEO Important?
An excellent Local SEO rank means your brand will outshine other firms on your local map by appearing more frequently in search queries. Google’s top priority is to help people to the best of their abilities. By strengthening the local SEO model, they are making the lives of both the business owners and customers extremely convenient. Additionally, 61% of customers admitted to searching locally for their day-to-day needs. Research also points out that 86% of customers rely on Google Maps to find a business. Therefore, all research studies and surveys conclude that local SEO rank can enhance the profitability of your brand.
Furthermore, two unique algorithms are powered by Google’s leading local search results. Organic SEO optimization is not enough to build a solid online presence. By introducing the concept of local SEO, Google has presented an exceptional opportunity to brands as they can now appear in both the SERPs at the same time. Phrases like “near me” are trending to quickly find businesses, thus making the location an essential part of your local SEO optimization. For a company having multiple branches, you must invest in Local SEO for each site to ensure all the branches flourish simultaneously.
How Does Local SEO Work?
Local SEO works by zeroing in on your current geographical location. The algorithm includes a proximity factor, so the search engine automatically considers the user’s location while searching for something. It then pulls up businesses close to your location without typing keywords like “near me” or “nearby.” The growth of smartphone usage or mobile searches has played an enormous role in developing local SEO. Any person owning a smartphone with access to the internet can cater to their needs by simply typing their query into any search engine.
Search engines like Google use quite a few checklists to deliver local SEO ranks. They are:
- Location of the user
- Presence on Google My Business
- NAP citations
- Presence of Google My Business listing
- Positive or negative online reviews
- Brand’s social media representation and reputation
- Keywords used in Google My Business profile
- Keywords used in online reviews
- Total number of “check-ins” at the place
- Google Maps star rating for the brand
Ensure that your organization is solid on all these factors to get a higher local SEO rank.
Finding Local Organic Search Competition for Your Business
1, Know Local Pack
2, Keyword Analysis
3, Comprehend the Results
From the tabular representation of the data, you can identify businesses with the highest number of appearances for the relevant phrases. These brands are your competitors in a particular area. Visit their web pages to understand what they do differently. Examine their content, what they are writing about, how it is focused locally, and how they promote their content. What works for your competitors may not always work for you, but understanding why might help you create an ideal strategy for your business.
This self-search process can only give you a rough idea of who your competitors are. Although it is vague, it gives you enough to get on the right path. We recommend contacting an expert or a professional agency for an accurate analysis.
Techniques to Improve Your Local Search Rankings
Optimize Your Google My Business (GMB) Listing
Rank in Google Map Pack
Create Local Content and Location-based Pages on Your Website
Adjust Your NAP Profile to Help Local SEO
Business Listings and Online Directories
Get the Right Reviews for Your Website
Responsive and Mobile-friendly Web Design
Add the Appropriate Schema Markup for Local Businesses
Voice Search Optimization
Include Testimonials on Your Website
85% of the audience believe online reviews as much as personal recommendations. Thus, you can assure customers about your brand quality, safety, and more by including testimonials on your website. Such testimonials can be in video or written content. They add value to your business’s reputation. Authentic testimonials will legitimize your company in front of your potential audience and increase your SEO rank. Getting testimonials from your customers can be difficult. You can follow some steps to persuade them to send you a testimonial.
- Send a post-purchase email or text asking them to review your brand. Ask them to describe what led them to buy from your site or how your product or service helped them.
- Offer incentives like sale coupons or free shipping in return for them featuring in your company’s testimonial
Significant Benefits of Local SEO for Your Business
1. Organic Traffic
2. Online Visibility
3. Higher Sales
Common Challenges in Enterprise Local SEO
1. GMB Optimization
2. Prioritize Local Areas
3. Absence of Good Reviews
Local SEO Strategy in 2022
Local SEO - Frequently Asked Questions (FAQs)
How do I rank my business locally?
Local SEO plays a massive role in ensuring your business gets high local ranks. There are multiple steps you can follow. For example, you should target specific local keywords, maintain a uniform Google Local Pack, focus on hyper-localized link building, have a robust social media presence, etc.
How do I start with Local SEO?
Local SEO marketing can be daunting, especially for beginners. Experts recommend performing meticulous research to familiarize yourself with the basic concepts and terms. Next, create a Google My Business account. It is relatively simple, but it still requires the utmost attention to avoid careless mistakes.
Can Local SEO increase my sales?
Local search engine rankings have proven to help many businesses enhance their annual sales and profits. A higher ranking means customers are aware of the existence of your business and have the means such as the address and phone number of your store or website to reach out and make a purchase.
What do you mean by a Local SEO strategy?
A Local SEO strategy is a plan that marketers develop and execute to increase their local search engine ranking. The main objective is to increase your visibility across search engines so customers can purchase from your store. Local SEO guides are available online to help you curate an effective strategy.
Can content affect local SEO?
Yes, content can directly impact the local SEO ranking of the website. It is up to the business owner or the marketer to develop content that benefits their business. Curating and posting customized content that contains relevant information will help you rank better and gain customers.
Is the Google algorithm different for Local SEO?
The Google algorithm differs between regular SEO and Local SEO. The two might seem similar, but they are very different. Opting for the generalized steps and strategies will not help get a better Local SEO rank. The local SEO checklist contains more factors like local backlinking, maintaining a NAP profile, etc.
Why is Local SEO important for your business?
Local SEO undoubtedly unlocks a whole new profit potential for your business. To further state the importance of Local SEO rank, take a look at these interesting statistics: 86% of customers use Google Maps to acquire the location of a business, and 90% of the users use the internet to look up a business.
What is Traditional SEO vs.Local SEO?
Both types of SEO help improve the website’s rank in SERPs. However, the difference is that regular or traditional SEO is a more generalized approach and helps the brand on a global or national scale. Still, local SEO focuses on a particular area and aids in connecting with consumers residing in the same region.
How is SEM different from Local SEO?
SEM or search engine marketing refers to paid advertising. It includes factors like Google Ads to promote a brand and gain revenue from them. A specific advertisement budget is allotted, and indicators like CTR measure performance. Whereas, Local SEO mainly deals with monitoring, analyzing, and acquiring unpaid traffic.
Should I pay to increase my Local SEO rank?
It is not mandatory to pay to increase your local SEO rank. Merchants or marketers can follow an abundance of guidelines and local SEO tips available free online to improve their rank. Nevertheless, business owners can avail paid professional local SEO services to increase their level.